The senior appointment will see Matt responsible for all technical strategy and implementation of projects across Sponge’s client base of agencies, brands and media groups.
Matt brings years of online development experience, ranging from managing various start up ventures to a role as UK IT Manager at Reed Elsevier Group’s Martindale-Hubbell, where he was involved in implementing a pan-European platform to support localised business processes in each region. Prior to joining Sponge, Matt was IT Development Manager for Directories at LexisNexis; also part of the Reed Elsevier Group.
“This is a key, senior hire for Sponge - Matt will focus on driving improvement in all processes and procedures, while maintaining the flexibility and talent of the technical team,” Dan Parker, CEO of Sponge said. “Appointing Matt will allow us to continue to offer excellence in mobile to Sponge customers and deliver a strong plan for the future. This focus on talent, procedure and vision will help to make Sponge the top technical provider in our market.”
Award-winning mobile marketing solutions company Sponge (spongegroup.com) is one of the fastest growing new media companies in the UK.* It supplies the technology to empower agencies, brands, media groups and content providers to deliver mobile and voice services. Sponge provides services for Vodafone, Northern & Shell, Unilever, News International and Coca-Cola. The company is the owner and developer of the most battle-hardened and versatile mobile applications suite; TG³, which enables clients to deploy mobile services quickly and cost-effectively. In-house developers also create bespoke mobile solutions for global use.
*Ranked one of Top 50 fastest growing new media companies in the UK by GP Bullhound’s Media Momentum awards, March 2008.