Both wireless and direct-to-consumer data services are key areas to sustain revenues.
New analysis from Frost & Sullivan (mobile&wireless.frost.com), 2008 North American Mobile Communications Outlook, finds that market earned revenues of over $159 billion in 2007 and estimates this to reach $180.6 billion in 2013.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the North American mobile communications market, then send an email to Mireya Castilla, Corporate Communications, at mireya.castilla[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
The challenge for mobile service operators is to target hitherto unserved segments and yet sustain average revenues per user (ARPU) levels. Mobile messaging, which contributes to more than 70 percent of data revenues in some cases, is something that operators cannot afford to ignore.
"The prepaid segment still holds a lot of potential," says Frost & Sullivan Industry Analyst Vikrant Gandhi. "However, prepaid ARPUs are much lower, and designing and offering next-generation mobile data services to the prepaid segment presents a unique set of challenges."
This can be overcome by offering consumer and enterprise mobile data services, converged offerings, mobile advertising, and loyalty programs.
While targeting new customers, the need to maximize revenue from existing customers by providing value through an exciting mix of voice and data services is paramount.
In the U.S., one can expect a substantial increase in mobile data revenues, introduction and expansion of mobile multimedia and broadcasting services, significant uptake in mobile social networking, adoption of mobile advertising and search, greater use of mobile off-deck services, and mobile banking and mobile payments.
"Uptake of 3G services is likely to be strong, with both new additions and subscriber upgrades contributing to the growth," says Gandhi. "Leading mobile operators in the U.S. have achieved near-parity in terms of service availability, and service differentiation will largely be on the basis on pricing, quality of service, devices, and other such parameters."
Meanwhile, in Canada, one can expect continued increase in mobile data revenues, flat ARPU levels, gradual increase in the uptake of off-deck services, forays into mobile advertising, and mobile banking and payments.
2008 North American Mobile Communications Outlook is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following markets: mobile advertising and mobile search, mobile social networking markets, mobile banking and mobile payments, mobile connection aggregation markets, mobile DRM markets, premium mobile content and applications markets, mobile video services, strategic insight into mobile content adaptation-porting with transcoding and rendering, mobile handheld devices, mobile office, enterprise mobile and wireless applications, and MVNO markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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2008 North American Mobile Communications Outlook