Wireless in-vehicle network technologies and protocols hold the potential to support a multitude of new and innovative applications based on intra-vehicle, vehicle-to-vehicle and vehicle-to-roadside networking of in-vehicle electronic systems and devices. These technologies can greatly enhance the infotainment, telematics, safety, comfort and convenience value of the next generation of light vehicles to be introduced in North America.
Given the unique attributes and features of these technologies, their range of effective networking solutions, futuristic applications, as well as their rapid adoption in the consumer electronics market, Frost & Sullivan anticipates the take-rates of the electronic systems to gradually increase. This is expected to lead to a consumer demand for similar technologies and associated benefits from their vehicle’s infotainment and telematics systems.
New strategic analysis from Frost & Sullivan, North American In-Car Wireless Network Technologies and Protocols reveals that automakers and suppliers are actively considering emerging wireless network technologies to support several innovative features and applications.
Infotainment, telematics and mobile commerce applications are expected to emerge as the most prominent application areas for Bluetooth, WiFi and WiMax. From 2006 to 2012, the OE market for Bluetooth is expected to grow steadily, while the OE market penetration of WiFi and WiMax enabled-devices is expected to emerge. High-end luxury sedans and SUVs are also expected to emerge as the first vehicle segments to adopt these technologies in North America. The study indicates that the coexistence of multiple wireless network technologies in light vehicles will catalyze the market’s growth as the market matures.
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“Bluetooth, WiFi, WiMax, Ultra wide band, ZigBee and wireless USB are some of the new wireless technologies that are offering automakers and their suppliers exciting possibilities of greatly enhancing the infotainment and telematics potential of their products,” notes Industry Analyst Sandeep Kar.
“The emerging wireless network technologies and protocols are heralding a new era where the cars and light trucks in North American roads will communicate with the world, the devices within them, and with each other, thereby transforming the next generation of light vehicles into communication hubs.”
The automotive industry has traditionally been slow to forge partnerships with market participants outside the industry, thus increasing the cost of implementation of the wireless network technologies and protocols for automotive applications. The challenge therefore is to rapidly reduce costs to ensure implementation by the automotive industry in volume driving segments.
The development of a comprehensive wireless broadband data transfer network infrastructure is essential to drive the penetration of wireless LAN technologies in light vehicles. The rapid standardization of the emerging protocols and concerted efforts by the US DOT, municipalities, service providers, and automakers is expected to create greater urgency in developing and introducing automotive electronic systems featuring these technologies in the short-medium term.
“The early stage of evolution and the quasi-standardized state of some of these technologies necessitates greater cooperation and involvement from automakers and their suppliers in the technology development and upgrades consortia aimed at rapidly standardizing these technologies for automotive applications,” notes Kar. “This will ensure their deployment in light vehicles in North America and facilitate the integration of several innovative and exciting new technologies and functions.”
Strategic Analysis of the North American In-Car Wireless Network Technologies and Protocols is part of the 9813 subscription, which provides detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
This analysis also includes research in the following markets:
• F620: Strategic Analysis of North American In-car Network Technologies and Protocols, A956: North American Automotive Infotainment Systems Markets
• A709: North American Passenger Vehicle Telematics & Remote Vehicle Diagnostics Markets
• A716: Strategic Analysis of the North American Active Safety Systems Markets
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.
Strategic Analysis of the North American In-Car Wireless Network Technologies and Protocols