PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: EngageORM

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Brand Experience Agency ABT Enjoys Sweet Success with Snickers in China - The Beijing office of Australasia's leading brand experience agency - ABT - has just completed a huge experiential marketing event for the Snickers brand in China
Brand Experience Agency ABT Enjoys Sweet Success with Snickers in China

 

NewswireToday - /newswire/ - Melbourne, Victoria, Australia, 2008/05/22 - The Beijing office of Australasia's leading brand experience agency - ABT - has just completed a huge experiential marketing event for the Snickers brand in China.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The Beijing office of ABT has completed its first pre-Olympic Games experiential marketing event for the Snickers brand in China.

ABT devised the ‘Snickers Street Olympics’ tournament (staged in Beijing), which included hybrid sports events such as ‘Basoccer’ (a mix of basketball and soccer), ‘Streetminton’ (a combination of badminton and break dancing) and ‘Snickers Jump Satisfaction’ (participants jumped over as many Snickers bars as possible to win them). Tickets to the real Olympic Games were up for grabs as prizes.

ABT Beijing won the contract from Effem Foods/Mars Corporation in China to develop a creative campaign to raise Snickers awareness and maximize returns from the Snickers sponsorship status at the Beijing Olympics.

From his offices in Beijing, ABT CEO Peter Grose said: “With ABT's brand experience, Snickers has kicked off the competitive brand Olympics. By taking traditional Olympic sports and giving them an urban twist, we’ve grabbed the attention and participation of tens of thousands of 15-25 Beijing males – the key target group for the Snickers brand.”

Handling the strategy, creative and logistics, ABT staged the 4,000 square metre, brand experience event within a University precinct of Beijing. The Snickers Street Olympics also featured appearances by local TV, music and sports stars. They drew a vast media presence with over 150 representatives from newspaper and television stations in attendance. All of ABT’s innovative concepts from the street games were also featured on the popular local youth TV program ‘Beijing Boy’.

About ABT

ABT (abt.com.au) is Australasia's leading 'go to whoa' brand experience agency with almost 40 years experience and 85-plus staff in Sydney, Melbourne and Beijing. ABT brings brands to life via creative communications, branded environments, live events and interactive experiences which engage and inspire consumer, employee, stakeholder and business partner audiences.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: EngageORM

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Brand Experience Agency ABT Enjoys Sweet Success with Snickers in China

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Claire Kowarsky - ABT.com.au 
+61(4) 1030 0021 claire.kowarsky[.]abt.com.au
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any EngageORM securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From EngageORM / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces an Agreement to Acquire a Majority Stake in FoxP2, a Leading Creative Agency in South Africa
Dentsu Announces Joint Venture Agreement with People & Screens, a Full Service Media Agency in Russia
Dentsu Named Agency of the Year at Spikes Asia 2017
Dentsu Named Agency of the Year at Ad Stars 2017
Dentsu Announces Agreement to Acquire a 100% Stake in Little Giant - a Digital Creative Agency in New Zealand
AMA San Diego Debuts Global Brand Identity
Dentsu Announces Agreement to Acquire A 51% Stake In Sokrati - A Data-Driven Performance Marketing Agency in India
Rakuten and Dentsu Establish Rakuten Data Marketing Co., Ltd Offering New Marketing Solutions Integrating the Data and Knowledge of Both Companies
Vehicle-Integrated Solar Panels Market to Expand with Significant CAGR During 2016-2026 Finds PMR
Laser Warning System Market Revenue Growth Predicted by 2025 According to Persistence Market Research
Elevation Gimbal System Market Projected to Witness a Single-Digit CAGR During 2017-2025 Finds PMR
Continuous-flow Stirred-Tank Reactor Market to Significant Growth Foreseen by 2026 Reports Persistence Market Research
Dentsu Announces Agreement to Acquire Majority Stake in Gleam Futures, a Digital-First Talent Management Company in the UK
Dentsu Announces Agreement to Acquire a 100% Stake in The Customer Framework Limited
Dentsu Announces Agreement to Acquire a 100% Stake in Novus Group Holdings Pte Ltd, a Content Marketing Agency in Singapore

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)