NewswireToday - /newswire/ - Los Angeles, CA, United States, 02/08/2006 - MediaPass® Network, LLC, one of the largest content provider networks in North America, this week previewed its prototype for a new multi-platform digital media service for Windows Media Center at the AFI Digital Content Lab..

- Video download prototype demonstrates future of digital media –

MediaPass® Network, LLC, one of the largest content provider networks in North America, this week previewed its prototype for a new multi-platform digital media service for Windows Media Center at the American Film Institute’s (AFI) Digital Content Lab. Prominent industry brands including Intel and Microsoft teamed up to create the archetype.

The application is planned for seamless access through Windows Media Center PCs, portable media center devices and mobile phones. A user can log in to the service on the PC, begin listening and viewing – and view media on the go via their portable device or mobile phone. The system remembers what the viewer was watching and creates playlists based on the user’s past viewing experiences.

“We redesigned an existing Windows Media Center service to feature an intelligent viewer experience,” said Daniel Harris, founder and CEO of MediaPass. “You no longer have to sift through all you’ve looked at before just because you change location or devices.”
Based on the Intel® Viiv™ platform, the MediaPass implementation is designed to increase consumers’ enjoyment of digital entertainment. The service provides a level of interactivity and interoperability not seen previously.

“We’ve paired content companies and technology innovators for the past eight years, and many of the solutions are being brought to market today” said Marsha Zellers, Director, Digital Content Lab, AFI. “Revolutionary applications like the one presented today by MediaPass continue to show the strides being made in content delivery today and in to the future.”
The AFI’s Digital Content Lab helps content creators realize the potential of converging media. Many attendees of today’s event responded positively to the prototype.

About MediaPass Network, LLC
The MediaPass Network is one of the largest content provider networks in North America. The company’s unique technology allows it to initiate and manage profitable distribution of music videos and live events on behalf of rights owners through retailers, as well as through MediaPass’s own destinations sites: HipHopPass.net, DancePass.net and RockPass.net. MediaPass has historically been entrusted with the video assets of each of the four major music labels and is the exclusive video technology partner for the largest consortium of Independent Music Labels.

Agency / Source: Rockstar Communications

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