NewswireToday - /newswire/ -
Apex, NC, United States, 2008/05/20 - SafeGuard Guaranty Corporation, soon to be the first company in the world to offer Marriage Assurance℠, today announced that serial entrepreneur and online/offline marketing expert Richard Hecker has joined SafeGuard Guaranty’s Board of Directors.
SafeGuard’s ground breaking insurance based offering is focused on ensuring the financial wellbeing of successful marriages in the form of wealth creation and the prevention of the financial devastation so often caused by divorce.
Mr. Hecker brings a wealth of practical application and expertise to the SafeGuard executive team. An entrepreneur since his High School days, Hecker was co-founder of the multi-million dollar interactive ad agency and email house, ClickZen Worldwide. Hecker also created a separate lead generation division, ZenFinancial, a large call center outsourcing firm specializing in outbound telemarketing of financial services. Since then, he has founded SeedingIT.com, The Global Seed Capital Network and the BootStrapper Group, and has been consulting for various startups in marketing strategy & finance and has invested in and co-founded a number of small startups.
John Logan, CEO and President of SafeGuard, stated, “Richie Hecker is a true serial entrepreneur. I am very pleased to welcome Richie to our Board of Directors. Aside from being an outspoken advocate of entrepreneurship, Richie is a provocative and instigating change agent. He’s certainly not shy when it comes to building disruptive technology and marketing channels and we plan to use that same strategy in the insurance industry. Richie’s online marketing genius and startup veteran status brings rock-solid credibility to his valuable advice to our company.”
Mr. Hecker remarked, “Marriage Assurance℠ is a truly revolutionary product – a ‘win-win’ all around. People will be rewarded for staying married, not only keeping families together and enabling children to grow up in stable homes but it will also provide a ‘living benefit’ and retirement cushion for those couples who’ve share a long lasting loving relationship. I will be giving Marriage Assurance(sm) as wedding gifts whenever friends get married. It’ll sure beat Savings Bonds.”
Hecker is also currently working on building a next generation ad exchange and number of innovative projects including TakesAllTypes.org, a non profit he co-founded, which received critical acclaim from the NY Times & Techcrunch for being the first “useful” and “meaningful” Facebook application.
About SafeGuard Guaranty Corporation
SafeGuard Guaranty Corporation (safeguardguaranty.com) is a North Carolina operationally based holding company that will be the first in the world to offer Marriage Assurance(sm), a unique insurance offering that combines wealth creation, by way of rewards for couples who have a successful marriage, and insurance protection against the devastating financial loss so often caused by divorce.