Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the telecoms market in Peru.
ď2008 Latin America - Telecoms, Mobile and Broadband in the Andean BlocĒ reports that Peruís teledensity is among the lowest in Latin America. Telecoms infrastructure reflects the countryís poverty map, with most of the fixed lines concentrated in Lima.
The report highlights that the government aims to bridge the digital divide through rural projects sponsored by FITEL, a fund that finances rural operators under the rule of less-bid subsidy. Competition is strongly encouraged, and a single telecoms concession regime was adopted in July 2007, facilitating the process of licensing and convergence.
The report shows that mobile number portability has been made compulsory for all operators from 2010. Peruís mobile penetration is about 36% lower than average for Latin America, which closely matches the countryís other economic indicators.
The mobile market, however, is in full swing; in 2007, Peru had the third highest mobile growth rate in South America. Nevertheless, there remain huge discrepancies between urban and rural regions; in mountainous areas, where many people lack even the basic necessities, mobile phones are a rarity.
Authors of the report note that three companies compete in the Peruvian mobile market: Telefůnicaís Movistar is the leader, Amťrica Můvil is in second place, while Nextel Perķ, primarily catering to corporate customers, has a small market share but the best Average Revenue Per User (ARPU)
They further note that the number of SMS messages in Peru escalated in 2007, reaching an average of around 7.8 million SMS messages a day, a 250% increase compared with the number of daily massages in 2006
ď2008 Latin America - Telecoms, Mobile and Broadband in the Andean BlocĒ is available from Report Buyer. For more information, see website.
Report Buyer product ID: BUD00250
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