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London, United Kingdom, 2008/05/19 - Les Maîtres Vignerons de la Gourmandière will present the company’s unique solution for tasting wine in a novel way at the London Wine & Spirits Fair (LIWSF), to be held at EXCEL in London from 20 to 22 May 2008.
La Gourmandière has designed and markets wine-filled, cigar-shaped tubes that will surprise and fascinate connoisseurs.
La Gourmandière has revisited the concept of wine tasting and drinking with its unconventional packaging solution, which is resolutely innovative in its design. The company will showcase its product line at the London Wine Fair in May (stand H50-1, South Hall).
Original and different are the first words that spring to mind when discovering for the first time this tube proposed by La Gourmandière. An advanced oxygen-free filling process ensures that the wines’ aromas and taste are not modified and remain unaltered for several months. Besides, the tubes are easy to store and to transport — and easy to drink!
The tubes, which could be mistaken for cylindrical cigar cases made of glass, are ideal for tasting young wines that are fresh and dynamic, such as the wines of the Touraine region (in the Loire Valley of France), where La Gourmandière is based.
As well as being wonderfully seductive, with its art de vivre and art deco characteristics, this novel packaging solution appeals to both the eyes and the palate. While respecting the classic way of serving wine — in a glass vessel — La Gourmandière’s tubes are tailored to the needs of the busy connoisseur: at 6 centilitres, they ensure that consumption remains within the limits set by the law for drink-and-drive purposes.
The approach adopted by the company is deliberately recreational and tongue-in-cheek, as it goes against the established protocol of traditional wine tasting: indeed, consumers are encouraged to drink the wine straight out of the tube that is provided. The ample form of the bottle has been turned into a cigar-shaped tube providing individual doses, adapted to the demands of modern life. The wine itself does not lose any of its characteristics and will not disappoint; it can be poured into a glass in order to be drunk in more traditional fashion, if the consumer wishes to do so.
As the tubes can come in a case with a range of diverse wines on offer, La Gourmandière’s solution is ideal for wine-tasting sessions (where quality and variety are more important than quantity) as well as for gifts (given the format that has been chosen). Applications may range from the professional field (for example with a view to holding targeted demonstrations) to the corporate world (where novel and classy gifts are always appreciated). La Gourmandière’s solution can also appeal to consumers in more personal settings, such as a gathering of wine aficionados intent on trying different wines.
“Le sens de la vie of La Gourmandière is an art of living, to be consumed with moderation as well as mischievousness,” as Laurent Doyle, its founder, explains.
About Les Maîtres Vignerons de la Gourmandière
Les Maîtres Vignerons de la Gourmandière is a company based near Chenonceaux (in the Loire Valley of France). La Gourmandière was set up by Mr Laurent Doyle.
Les Maîtres Vignerons de la Gourmandière will present the company’s innovative solution for tasting wine at the London Wine & Spirits Fair (LIWSF), to be held at EXCEL in London from 20 to 22 May 2008. La Gourmandière looks forward to welcoming visitors and journalists at its stand (H50-1, South Hall).
Journalists are invited to contact Ms Kate Ambler, FTPB Press Officer, for further information and to arrange to meet Mr Doyle on the stand of his company.