| |
NewswireToday - /newswire/ -
Savannah, GA, United States, 05/17/2008 - Brazil’s public media company, the highly respected Padre Anchieta Foundation (Fundação Padre Anchieta), engages Evoca to deliver its Voice-to-Web digital media services for Brazilian citizen-journalists reporting on public events.
|
| |
The Padre Anchieta Foundation, Brazil’s public radio and television company, has engaged Evoca, the leader in audio content creation web services, and to enable Brazilian citizens to contribute original content online by using their mobile phones.
Supporting the Foundation’s collaborative journalism initiative at RadarCultura, Evoca empowered thousands of Brazilian citizens to contribute online audio reports using their mobile phones at more than 800 venues within the São Paulo mega-city during Virada Cultural 2008, attended by over 3 million participants. The reporting by the station's six professional journalists covering this massive 48-hour event was expanded by thousands of citizen reporters using their mobile phones as “Internet mics”, enabled by the highly scalable Evoca Media Services software platform and integrated VoIP telephone services.
"Media convergence, as well as collaborative journalism, is a market trend, and the Padre Anchieta Foundation is keen to incorporate it into its operations to stimulate ‘Cultural Responsibility’ and reach an increasing number of Brazilians. The New Media environment is emerging and we intend to be protagonists in this process”, said Paulo Markun, president of the Padre Anchieta Foundation and noted Brazilian journalist. “Broadcasting the ‘Virada Cultural Event' was an opportunity to reinforce the mission of this institution, which is ‘to contribute to social development as a public media company’. By engaging with Evoca we can provide the opportunity for citizens to take part in mainstream communication, demonstrating the objective of public communication on TV, radio and the Internet". On its community website RadarCultura listeners interact with one another and Cultura's content team to produce the station's broadcast programs.
“We welcome this opportunity to support Padre Anchieta Foundation’s objective to make broadcasting a two-way enterprise, beginning with Brazil's first collaborative radio station,” remarked Murem Sharpe, CEO and president of Evoca. “Our missions are closely aligned: the Foundation’s mission to stimulate social development and Evoca’s stated mission: ‘The democratic impulse of the Internet, the ubiquity of the cell phone, and the power of oral expression have convinced us of one thing: it's time to mobilize the voices.’”
About Evoca
Evoca (evoca.com) enables organizations and individuals to create fresh, compelling audio content online using any phone, computer mic, and Skype™ and streams it online to any website, blog, or social media profile. Evoca provides Voice-to-Web digital recording and online distribution through its “software-as-a-service” media platform. Organizations of any size can easily integrate and customize Evoca Media Services features into their web properties, marketing programs, and customer-facing operations using Evoca’s HTTP API (application programming interface) and VoIP telephony services covering over 45 countries.
About the Padre Anchieta Foundation
The Padre Anchieta Foundation was established by the state government of Sao Paulo in 1967 to deliver television and radio broadcasting as a private entity that enjoys autonomy of intellectual, political, and administrative activities. It is governed by a Council of 47 members from the professional, business, cultural, government, and nonprofit sectors. The main objective of the Foundation is to provide information of public interest and promote the cultural and educational advancement of its viewers and listeners.
For Evoca contact:
Ken Lempit
Austin Lawrence Group for Evoca
P: +1 203.391.3006
For Padre Anchieta Foundation contact:
André Avorio
P: +55 (11) 2182 3062
|
msharpe[.]evoca.com 
