NewswireToday - /newswire/ - Stratford Upon Avon, Warwickshire, United Kingdom, 05/14/2008 - After intensive consultation with the charity sector, Cyber City have launched a new service called Charity + aimed at providing low cost call centre solutions for disaster response or general fundraising activities.

Cyber City Teleservices are pleased to announce the expansion of their “Charity +” service to the UK market. Based in The Philippines, Cyber City provides DRTV, disaster recovery and overflow call centre services for large organisations around the world. With charities increasingly looking to reduce the percentage of their fundraising being spent on fundraising, we have seen a huge increase in the demand from the charity sector and have tailored our existing service to meet this demand.

The charity market often needs to upscale very quickly particularly when a natural disaster increases both the need for funds and the volume of people willing to donate. With over 3000 agents working from our various call centres in The Philippines, we can meet this demand immediately with live call centre agents maximising the amount of funds which can be raised.

Charity + was designed after extensive consultation with the charity sector when we asked them what they would like from a telephone answering service and 7 factors came out very strong.

(1) The ability to upscale very quickly. As a company which was founded on handling responses to infomercials in The United States, we had already learnt how to deal with call volumes which could increase by over 1000 within a 3 minute period.
(2) Per Minute Billing. The service charges on either a cost-per-call or a cost-per-minute basis meaning that there are no fixed costs even during low-volume times.
(3) Low Costs. Many charities have moved away from live call centre agents but have found that the percentage of calls donating was much lower as older people who were the most generous donors were reluctant to use automated or web-based services. Charity + offers charities a discount on all costs.
(4) Professional Service. Whilst cost was an issue, charities would not want their brand diminished by a poor service.
(5) To be able to provide solutions and not just resources. Charities tend to run with fewer full-time staff than commercial businesses and the times when the outsourced call centre service was needed the most was the time when resources internally were the most stretched.
(6) Social responsibility. Charities only want to work with suppliers who had similar ethics to themselves.
(7) Data Security. Charities were not looking for home-workers as they wanted to be able to control sensitive data and wanted any outsource providers to have strict measures in place.

Charity + has been designed with all of these factors in place. Each charity is allocated a single account manager but can contact Cyber City at any point night or day to one of 3 contacts who can ensure that any information is relayed to call centre agents immediately. These contacts are based in The UK, USA and The Philippines meaning there is always cover. If an earthquake hits in the middle of the night, a number can be published and everyone is ready by the time the call volumes increase. The per-minute or per-call billing option helps companies to keep track of the costs as a percentage of the funds raised and with online real-time reporting, decision makers can track the funds raised. All agents are highly trained and all have the compassionate approach so much associated with Filipinos. Cyber City already has ISO 17799 (Data Security/Information Management) certification and compliance. Also, in 2005 CCT became the first Philippines operation to obtain ISO 27001 certification; the European data security standard. In 2007, we also secured our VISA PCI (Personal Cardholder Information) certification. Thus, our client’s will have solid assurance in our data security capabilities which is demonstrated by these achievements.

Charity + isn’t just designed for disaster response programs and can be easily used for all forms of fundraising, enquiries or sponsorship.

Agency / Source: Cyber City Teleservices

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