AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, today unveils its Run-of-Marketplace service, which provides advertisers with access to a transparent network buys, targeted by pre-defined interest segments.
AdJug’s Run-of-Marketplace differs from current Run-of-Network products as it works on a full site disclosure basis, meaning an ad campaign will only appear across publisher sites that have opted-in to use the Run-of-Marketplace product. This key differentiator means that advertisers can choose to run a campaign within defined segments and have complete visibility on the publisher sites that their ads will appear on.
This network model has been configured to ensure AdJug maintains its high brand and quality standards for both publishers and advertisers. It also replicates existing AdJug segments to ensure a high-level of targeting, and offers access to the AdJug marketplace which is currently generating half a billion ad impressions per month.
Publishers that utilise AdJug’s Run-of-Marketplace can still set their own price threshold in order to maintain the value of their inventory. Advertisers then pay an average category price and benefit from the increased traffic that the solution generates.
Michael Stephanblome, co-founder and CEO, AdJug, comments: “Our new Run-of-Marketplace product has all the cost-benefits of a Run-of-Network solution, with the unique advantage of total transparency and high-level targeting. We are confident that this will be a highly attractive offering to advertisers and publishers who want to build revenue without sacrificing visibility.”
AdJug’s unique online management system allows advertising to be booked in minutes, without the need to talk to a member of the team, removing a layer of complexity from the traditional ad buying process.
Publishers already using the AdJug marketplace can easily add themselves to the new Run-of-Marketplace product that gives them an additional opportunity to attract advertising revenues. They benefit from end-of-month reports detailing revenues generated from both the new product and the AdJug marketplace.
About AdJug Ltd
AdJug (adjug.com) is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug's mission is to become Europe's leading online advertising marketplace. The company has headquarters in London.