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Online News Release Distribution Specialist NeonDrum Launches eBook on Online PR
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NewswireToday - /newswire/ -
Reading, Berkshire, United Kingdom, 05/12/2008 - Online news release distribution specialist NeonDrum has launched a eBook offering business-to-business (B2B) PR professionals.
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“Top 10 Secrets of Great Online PR”. The eBook, which is also available as a podcast, is available for download now from the NeonDrum website.
Topics covered in the 10-page eBook include how to get seen and heard on the web, B2B blogging, and making your website work harder. The importance of targeted online visibility and being high in natural search rankings is continuing to grow in importance, as more and more business-to-business purchasing decisions rely upon desktop online research. A recent survey by Enquiro has shown that general search engines are often the first port of call for B2B online research, with Google™ being the first choice for 77.7% of survey recipients. By implementing an effective online PR strategy, visibility for target keywords across key online platforms and in search engine rankings will grow.
“The online opportunity is much more than just throwing spaghetti at the wall to see if it sticks. Great online PR is about targeting the myriad forums and multiple channels available to really engage with key stakeholders,” comments NeonDrum Director Nicky Davis. “There are now huge opportunities to communicate valuable information direct to important online communities. Getting seen and heard on the web by the people that matter to your organisation really is fundamental if you are looking to join the online conversation – and it’s the measurable success of great online PR.”
(1). “Business to Business Survey 2007”, Enquiro Research.
About NeonDrum
NeonDrum is a targeted online news release distribution and monitoring service for business-to-business companies. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.
We keyword-tag and distribute your business-to-business (B2B) news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites.
Media Contact:
Nicky Davis, Director, NeonDrum
E: nicky[at]neondrum.com.
P: +44 (0)870 285 6140
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Agency / Source: NeonDrum
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Availability: All Regions (Including Int'l)
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Contact: Liz Hartney
+44 7510 518732 liz.hartney[.]neondrum.com
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Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any NeonDrum securities in any jurisdiction including any other companies listed or named in this release. |
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