Peter has more than 17 years IT sales and marketing experience in the UK, Europe and USA for a variety of software applications including e-learning, e-commerce and ERP systems. Peter joins Equator from Atlantic Link where he was Global VP for International Sales and Alliances.
Peter will focus on the expansion of Equator MRM software through direct sales and channel initiatives.
He comments “Equator’s” passion is to become the preeminent provider of MRM technology in the Enterprise Marketing Management (EMM) field. I am excited to be a part of the company and culture.”
“We have a very talented management & product development team producing a world beating product for me to take to market. My goal is to generate widespread awareness of equator as the benchmark for collaborative MRM systems.”
In the current financial and regulatory climate, it is essential for organisations to increase their productivity and cut costs. Marketing is the latest function to come under scrutiny, with Directors challenged to prove ROI of their marketing programs and justify spend.
Marketers must work with many disparate applications and external companies to analyse, plan, execute and measure their activities. These disparate applications create silos of information that decrease marketing efficiency and make it difficult for marketing leaders to get a complete view of all marketing activities — and even harder to measure results.
Peter continues - “Imagine if you had a web-based collaborative system that could manage your marketing life cycle from ’concept to consumer’ - that could streamline and control all aspects of Marketing Campaigns, from Campaign Management, through procurement, to production and rollout. And what if that same solution could deliver benefits including transparency; improved productivity and profitability across your business, saving you 10% of your marketing spend?”
Well this is a reality with equator MRM software”, Chris Hopwood, Telekinesys MD comments “We have experienced tremendous growth over the past few years, and more than 1000 companies now use equator, including the AA, Xerox, Corporate Express and Centrica. This has enabled us to invest heavily in market research and resultant product development.”
“It’s important that we add key talent to our management team who can help us shape the future of our company as we continue our rapid growth. Peter is a well seasoned professional of software sales & marketing and demonstrates the hallmark traits of our passion, leadership and the desire to excel. We are proud and excited to have him on our team.”
About Equator MRM
Equator MRM is a Web-based, integrated Marketing Resource Management software suite that enhances productivity and performance across the whole Marketing Value Chain. This includes corporate in-house marketing and procurement teams, and their field marketing staff, external Agencies and Suppliers.
It was founded in December 1996 by the current Managing Director, Chris Hopwood and is based in Newbury. It was one of the first companies worldwide to deploy Web-based business applications and also pioneered concepts including online collaborative applications and e-commerce, which have subsequently revolutionised Inter-company business.
Our mission is to develop and support Web-based Collaborative applications that streamline and manage marketing operations. Since 2000, that mission has been based on the company’s equator product set, a modular suite of collaborative, Web-based applications that provides marketing professionals with all the information they need when they need it to monitor, streamline and control their Marketing activity and based on the latest Microsoft technology.
equator is a holistic solution, designed to contribute to efficiency and effectiveness across the whole marketing supply chain from ‘concept to consumer’. Equator has built up an impressive blue-chip customer base with over 1000 companies using equator in the UK and overseas, including world-leading brands from the finance, retail, telecom, and Travel, sectors. It is also developing channel partnership networks for sales and distribution of its MRM solutions internationally.
Whether today’s objective is detailed tracking of a single key campaign, or providing the ‘big picture’ that drives informed strategic decisions, equator’s central database delivers the right information to the right person at the right time. As a result, all parties consistently perform to their peak efficiency and effectiveness.
equator is the perfect marriage of ‘magic and logic’, because it supports best practice in the interaction between corporate Marketing and Procurement teams and their Agencies. By taking care of the logic that is essential to ensure profitable business, it liberates the process that creates the magic.
The result is controlled, cost-effective campaigns that deliver creative results and streamlined time to market.
Mr Chris Hopwood: Managing Director
E: Chris.Hopwood[.]equator-software.com - M: +44(0)78 0281 9199