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For the second year in a row, Scotsman Guide, the leading resource for mortgage originators, has taken home a Western Publications Association (WPA) Maggie Award. The national mortgage magazine has announced that it won a first-place Maggie Award for Best Color Editorial Layout/Trade.
The winning layout appeared in the magazine’s March 2007 commercial edition for an article titled, “Doing Business in the Information Age.” Scotsman Guide senior designer Deborah Richardson designed the spread, which included an illustration by contributing illustrator Keith Negley. Dennis Wunsch, Scotsman Guide’s art director, oversaw the design of the feature.
Scotsman Guide accepted the award at the 2008 WPA Publishing Conference on May 2 in Los Angeles.
In all Scotsman Guide was a six-time finalist, placing two additional entries in the layout category. Scotsman Guide’s commercial and residential editions were finalists in the “Best Single Editorial Illustration/Trade” category for two articles. The magazine’s inaugural e-newsletter also was a finalist in the “Best Web E-Newsletter/Trade and Consumer” category.
Last year, Scotsman Guide was honored with a Maggie Award for “Best Single Editorial Illustration/Trade” and was a finalist in two other categories, “Best Regularly Featured Department, Section or Column/Trade” for its Spotlight feature and “Best Tabloid/Trade.”
For more than 50 years, the Western Publications Association (wpa-online.org) has represented magazine publishers and companies interacting with the magazine-publishing industry. It serves publications west of the Mississippi River.
Founded in 1984, Scotsman Publishing Inc. (scotsmanguide.com) publishes a residential edition and a commercial edition of Scotsman Guide, in addition to Scotsman Guide Loan Post and other platforms at scotsmanguide.com. Each month, the magazines reach tens of thousands of subscribers nationwide. Scotsman Guide is the leading resource for mortgage originators, connecting mortgage brokers with wholesale lenders. The most recent Wholesale Access Mortgage Brokers’ Survey found that 72 percent of mortgage brokers in the country read Scotsman Guide regularly and that 88 percent use it to find wholesalers — more than any other publication in the industry.
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