NewswireToday - /newswire/ - Atlanta, GA, United States, 02/08/2006 - Fooky.com phrase-based platform empower companies and organizations to market their trademarks, service marks, campaign slogans and taglines online.

Fooky.com, an Internet intermediary, today announced the availability of their IP Phrase service to help entities market their registered trademarks and service marks online. "Companies and organizations can now leverage their intellectual property with Fooky.com to engage in unparallel search marketing" says Ed Dunn, CEO and chief architect of Fooky.com.

Fooky.com IP Phrase service will ensure a registered trademark or service mark is displayed first and foremost in Fooky.com search results and link directly to the IP owner web site. Since popular search engine use algorithms to rank results, adversaries can "hijack" a popular brand and marketing slogan. These adversaries can tweak their "brand abuse" web site to have a higher search engine ranking than the brand owner web site. "If search engines can allow a US President name be associated with a condescending word, what do you think adversaries can do with a company brand or tagline?" says Ed Dunn. Unlike pay-per-click advertising which is very expensive and subject to click fraud, Fooky IP Phrase service has no click restrictions and guaranteed top placement, making it very cost-effective for firms to market online. "Overall, we care about businesses using the Internet to prosper and Fooky.com offer this service to help protect businesses most valuable asset - their brand" says Ed Dunn.

According to Ed Dunn, the IP Phrase service further proves the viability and scalability of the phrase-based business model and service offerings versus competing search engines and web portals. "Fooky.com platform is far more superior and scalable than the status quo search engine and web portal architecture and frankly, those platforms cannot compete with the phrase-based business model, service offerings and direction" say Ed Dunn.

Fooky.com is an Internet intermediary web site designed to help people find and market web sites through the use of phrases. Fooky.com is a subsidiary of Fooky, Inc. a privately held Delaware corporation.

Agency / Source: Fooky.com

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