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Strategic interactive agency Blast Radius today announced the release of its Solution Accelerator for Communications which reduces the time to go-live for e-Commerce sites of quadruple play communications service providers (television, broadband, land-line, and mobile).
The Solution Accelerator integrates strategic counsel and the agile development of both technology and design elements with a suite of core components designed specifically for the communications sector. By addressing the demanding e-Commerce and marketing requirements specific to communications – an industry which features a complex mix of products and services – the Accelerator eliminates the inflexibility of many current generation e-Commerce solutions which restrict marketing agility.
The components, such as the product catalogue and flexible pricing models, provide a complete functional package including:
- The ability to market and sell targeted combinations of phones, broadband, accessories, tariff plans, and value-added service bundles
- A purpose built foundation for the communications sector which delivers the rich functionality that digital savvy customers expect in an online experience
- Content administration and merchandising capabilities, search engine optimization, and an integrated Rich Internet Application front-end which can be readily adapted to match branding.
In addition to the functional components, the Solution Accelerator embodies both marketing services and ATG best practices that Blast Radius has developed through over 50 ATG implementations worldwide.
“Solution Accelerator for Communications reduces the effort, time, and risk of implementing the ATG platform. It frees us to implement the higher order marketing, which all our clients desire much earlier in an implementation cycle. We don’t have to re-invent the wheel,” said Darrell Snow, SVP, Technology and ATG Practice Leader for Blast Radius. “Blast Radius’ experience in both ATG implementation and the communications sector enables us to deliver this package, a solid customer experience foundation, which differentiates us from the competition who start each project from square one.”
“We see tremendous value in Solution Accelerator for Communications. It enables communications service providers to draw on Blast Radius’ leadership in customer experience design and understanding of the sector to achieve their business goals faster and with less risk," said Peter Ford, Alliances Director, ATG Europe.
About Blast Radius
Blast Radius (blastradius.com) is a strategic interactive agency that builds long term relationships with global consumer brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies – including its work with ATG as an accredited partner. With offices across North America and Europe, Blast Radius clients include BMW, EA, Jenny Craig, Newell Rubbermaid, Nike, Nintendo, Virgin and Vodafone. Blast Radius is a proud member of the Wunderman Network and WPP Group.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Websites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.
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