NewswireToday - /newswire/ - Boynton Beach, FL, United States, 04/28/2008 - Public relations can be particularly effective at local and regional levels.

Creating awareness for a business or organization is important in order keep the public informed about what is offered and how an organization can meet the public’s needs. Public relations executive, Tina Pugliese, has created a new e-book Public Relations Manual—A Guide for Entrepreneurs that de-mystifies the challenge of communicating to an audience and raising the profile of an organization.

The e-book includes Ms. Pugliese’s “personal experiences,” exercises to help identify an organization’s audiences, how to determine what is newsworthy, how to pitch reporters and how to practice answering media questions. There are also templates for developing a news release, and a public relations plan as well as an interview checklist.

Public Relations Manual—A Guide for Entrepreneurs offers step-by-step information that can be used by businesses and nonprofit organizations as their playbook for their public relations programs.

According to Ms. Pugliese, “Some business owners think that public relations is too time consuming an effort. This may be true in cases where businesses have very limited resources—like staff and budget—but this should not discourage you from doing it. It is just a matter of prioritizing your goals and leveraging the resources that you do have available to take advantage of what is an invaluable marketing tactic.”

The e-book is available in hardcopy or as a download, or in an audio version on CD or as a download. For more information on the e-book, visit Pugliese's website and select “Products.”

Agency / Source: Pugliese Public Relations

Availability: All Regions (Including Int'l)

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