NewswireToday - /newswire/ -
Marlow, Buckinghamshire, United Kingdom, 2008/04/25 - Sitemorse today announced the launch of a new Sitemorse module to check for the presence and correct installation of web analytics page tags. The Sitemorse Analytics Module is the result of a partnership with Intellitracker.
As part of the launch, Intellitracker will be supporting Sitemorse on stand W106 at Internet World in Earls Court between the 29th April and 1st May.
Most web analytics solutions rely on the presence of a small piece of code, known as a page tag, for the collection of website traffic and visitor information. Clients are given a page tag by their vendor and insert this into every page on their site. If it is missing or incorrectly installed, the data collected by their web analytics vendor will be incomplete and the client will be unable to rely on the accuracy of the reports that are provided.
The Sitemorse Analytics Module will check for the presence and correct installation of the page tag. This new service will automatically identify pages with missing tags and check that any tag that it finds is correctly formed. The Sitemorse Analytics module provides a report showing the status of every page with links to enable a webmaster to quickly access and correct any pages that require action.
Commenting on the launch, David Hudson, Director of Sales & Marketing at Intellitracker said: “We pride ourselves on having one of the easiest tags to install. However, it’s always possible to get it wrong and when this happens it can take time to fix. In particular it can be very difficult to identify pages with missing tags since we won’t see any data from these pages. With significant budgetary decisions being based on the information we provide, 100% accuracy is essential. The Sitemorse Analytics module will save both ourselves and our clients a considerable amount of time and effort.”
The new service will be made available to new Intellitracker clients as a standard part of an Intellitracker Enterprise implementation. It will also be made available to existing Intellitracker clients who would like the piece of mind of an automated tag check service.
Commenting on the new Sitemorse service, Eda Mehmet, Head of Online Marketing and Communications at Loot an Intellitracker Enterprise client said: "Ensuring that the Intellitracker tags are installed and configured correctly is crucial to our reporting. The automated nature of this new service will save us valuable time."
About Intellitracker Limited
Intellitracker (intellitracker.com) is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including Daily Mail, Loot, Oxfam, and TUI. 18b Charles Street, London
About Sitemorse Limited
Website users are seriously disappointed with web failures every second of every day. Sitemorse checks compliance, measures performance and tests function of your websites, by reading content, checking code and reviewing infrastructure to reduce risk caused by on-line failure. From single page monitoring to a complete site review, Sitemorse provides both management summaries and detailed technical reports (down to the line in the code). Over a 1/3 of the FTSE100, 2/3rds of Government and numerous Finance and SME’s use Sitemorse. Build your web confidence with Sitemorse. 100 Pall Mall, London.