As baby boomers move closer to the retirement stage of life and are likely to have more disposable income, they embrace a "do-it-for-me" attitude.
In a study conducted by Frost & Sullivan’s Competitive Benchmarking Services team, 2008 U.S. Paint Contractors’ Choice: Evaluation of Architectural Coatings & Paint Equipment, it is revealed that 52 percent of U.S. paint contractors believe baby boomers have a positive impact on their business. Some of the reasons for this include baby boomers being at the income level where they can afford home decorating by professionals, and they may appreciate their time more than holding onto disposable income.
This 2008 study also discusses brand preferences for architectural coating and paint equipment products. The same study was conducted in 2007, and the results revealed Sherwin-Williams was most preferred for nearly all paint coating categories tested. Whereas for the paint equipment categories, Purdy was voted “best” for paint brushes, Wooster was selected as “best” for paint rollers, and Graco was most preferred for spray equipment. This year’s brand preference results are still being determined.
"Normally, our studies focus on products and services being tested, but we thought it might be interesting to also measure what paint contractors think about outside influencers on their personal businesses and the paint industry," says Frost & Sullivan's Tonya Fowler, Director of Competitive Benchmarking Services. Fowler continues, "And by asking these more general paint industry questions within our survey, we have a chance to draw further interest into the research, rather than just asking survey respondents to rate this brand over another. It is nice to have a forum – even if it is just a brand perception survey – for paint contractors to share their thoughts and opinions about issues that have the potential to impact their businesses."
Furthermore, when U.S. paint contractors were asked about the impact that do-it-yourselfers and home improvement retailers are having on their business, 55 percent reported that there is no impact (positive nor negative) for either potentially influencing group.
“While these specific results are not as exciting as the positive impact that baby boomers are having among paint contractors, it is interesting that the largest proportion of paint contractors do not seem threatened by do-it-yourselfers or big-chain home improvement retailers that are supplying do-it-yourselfers with the tools to do amateur paint jobs,” adds Fowler.
If you are interested in more information on 2008 U.S. Paint Contractors’ Choice: Evaluation of Architectural Coatings & Paint Equipment, please send an email to Johanna Haynes, Corporate Communications, at johanna.haynes[.]frost.com with the following information: your full name, company name, title, telephone number, email address, city, state, and country. We will send you the information via email upon receipt of the above information.
About Competitive Benchmarking Services
Frost & Sullivan's Competitive Benchmarking Services is a division of the Customer Research team that conducts independent, non-sponsored research among end-users to evaluate and measure companies that are top performers for their products, processes and services. Specifically, Competitive Benchmarking Services surveys respondents that are deemed experts (i.e., CXOs, Automotive Technicians, Paint Contractors, etc.) in the wide range of industries that Frost & Sullivan supports.
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.