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Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the biscuits and cakes market in the UK.
“Biscuits & Cakes: UK Market 2007 - 2008” reports that despite their continued popularity with consumers, there has been a slight decline in penetration among consumers for both biscuits and cakes in the face of pressure from alternatives such as fruit and savoury snacks. This has adversely affected market volume, but added-value activity has maintained value growth.
The cake market was estimated to be worth 2.95bn at retail selling prices (rsp) in 2007, an increase of 13.6% since 2003. The products enjoy a high level of popularity among UK consumers, with biscuits being consumed by more than 90% of people and cakes by more than 60% in 2007
The report shows that biscuits account for the largest sector of the market in terms of sales. In 2007, sales of healthier-eating biscuits (including reduced-fat and reduced-calorie options and cereal bars) overtook sales of chocolate biscuit bars to represent the largest subsector of the biscuits sector.
There has been a considerable amount of product activity in the chocolate biscuit bars subsector, with major brands such as KitKat, Twix and Rocky all having a high profile. However, this subsector has been adversely affected by a high level of price-based promotional activity, as well as by the development of similar products that are more cheaply priced.
Authors of the report note that biscuit suppliers have been developing their product offer in order to address a wider range of eating occasions. Bagged, single-serve packs have been introduced by brands such as Ryvita, while McVitie's has also been extending its range in this category.
Individual cakes, cake bars, pies and tarts - including multipacks and individually wrapped items - gained a greater proportion of the cakes sector in 2007, whereas occasions for large, whole cakes, pies and tarts declined.
The authors predict that, between 2008 and 2012, the biscuits and cakes market is likely to see a further rise in value, although this may be largely driven by a rise in input costs. However, ongoing development of premium and healthy-eating brands will ensure real growth in some categories.
“Biscuits & Cakes: UK Market 2007 - 2008” is available from Report Buyer. For more information, see website.
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