NewswireToday - /newswire/ - San Francisco, CA, United States, 04/21/2008 - Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, Inc., presented at Bulldog Reporter's Media Relations Summit 2008 on new media, social media and Web 2.0 at the Westin St. Francis Hotel, Tuesday, April 8, 2008.

Jennings was part of a discussion that included a roster of top PR and new media professionals including keynote speakers Duncan Wardle of Walt Disney, Robert Scoble, IBM's Mike Morgan and more than 30 journalists from The New York Times, BusinessWeek, Wired, AP, Wall Street Journal, NPR and USA Today.

Jennings' entire presentation from the conference is available to download at the link published with this article or by visiting Jennings Public Relations & Advertising's Website.

Jennings said that the discussion was critical to transforming the art of online storytelling while demonstrating quantitative results for clients. "The call to action is to deploy tactics and not to get caught up in how far behind you are. Realizing that the story is not about the company but about how the company can positively offer valuable and collaborative information to their clients. This will make the difference between those who succeed and those who triumph in the new media space," said Jennings.

Watch Valerie Jennings speak about new media and public relations results on YouTube.

Jennings Public Relations & Advertising (JPRA) is among the first public relations agencies to advance the social media movement. JPRA leverages the art of storytelling and the science of generating quantitative results for their clients through the use of Web 2.0 technology, traditional public relations and dynamic Website design.

Agency / Source: Jennings Public Relations & Advertising

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