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This June sees the return of ‘Driving Digital Content’, the two-day conference that explores the business opportunities and latest developments surrounding the continued rise of digital content delivery. Taking place in the heart of London, England, on Thursday 5 and Friday 6 June, 'Driving Digital Content: Generating Revenues and Engaging the Consumer' will deliver key industry insights and bring together international opinion leaders from consumer electronics companies, content owners and producers, retailers, broadcasters, online service providers, mobile phone operators and related industry associations.
The company behind this event, Understanding & Solutions, is a specialist information and consulting firm with more than 20 years experience of the film, music, games, television, CE, broadcast, mobile communications, storage media and optical manufacturing markets. This ensures the programme will cover all the relevant topics in this area and will be supported by up-to-the-minute market forecasts, giving attendees a clear view of the opportunities available and the challenges to overcome when developing business models and revenue streams for new digital platforms.
Digital distribution of content is growing rapidly across the globe, driven by continued technology enhancements and content industry support. However, key to its long term success will be the development of strong consumer propositions and business models that will secure a revenue stream for those involved.
“Consumers are increasingly demanding entertainment and information on their terms,” says Jim Bottoms, co-Managing Director of Understanding & Solutions. “With interest at an all time high, ‘Driving Digital Content’ aims to provide the detailed industry intelligence that executives need at this time of change. In entertainment content distribution there still tends to be a ‘one size fits all’ mentality where we seem to expect all consumers to behave in the same way. However, there are major changes taking place in the way users access and consume their entertainment. This is beyond dispute and these changes are already well underway. For the next ten years at least, we need to get used to a world of multiple delivery options and multiple viewing and listening experiences, which will vary according to a user’s lifestyle, age and income level, and the type and length of content being enjoyed.”
The transition to digital distribution has major implications for content holders, service providers and consumers. With consumer choice and diversity coming to the fore, consumers will increasingly be able to choose what to consume (from a virtually infinite range of content), when to consume it (in an ever increasing on-demand environment), where it is consumed and on what hardware, and how it is delivered and paid for.
More than 200 senior executives attended Driving Digital Content last year, to hear some of the most powerful players in the industry give their views on the future of this dynamic marketplace. With two months left to go the conference is already on track to be even bigger and better than last year. With a solid programme that’s creating a buzz across the industry, and registrations rising fast, attendees are bound to gain valuable insights into the business opportunities and latest developments within this sector.
A delegate pass for both days, including lunch on the first day and entrance to the prestigious cocktail reception on Thursday evening, is just £445, approximately 560 Euros. Speakers who have already confirmed include:
• Jack Buser; Director, Worldwide Technology Evangelist; Dolby Laboratories
• Stuart Collingwood; Vice President EMEA; Sling Media
• Simon Fell; Director of Technology; ITV Consumer
• Alison Fennah; Executive Director; European Interactive Advertising Association
• Marc Gareton; Executive VP – International; Warner Bros.
• Gideon Lask; e-commerce Director; HMV
• Rob Lewis; CEO; Omnifone
• Dermot Nolan; Director General; Digital TV Group
• Kevin Obi; Senior VP, Digital Assets; NBC Universal
• John Robson; VP & GM Digital Distribution EMEA; Paramount Pictures
• David Stevens; VP International Marketing; Twentieth Century Fox Home Entertainment
• Florian Stronk; Head of Mobile Business EMEA; Konami Digital Entertainment
• Robin Truchy; Director, Xbox Live Europe; Microsoft
By 2011, consumers will be spending over 50% more on entertainment content than in 2006. As platforms become ‘invisible’ with seamless transition for consumers from mobile to online to TV, it will become increasingly challenging to ensure that revenues are not cannibalised as consumers will only want to pay for content once. The Driving Digital Content conference will give you the edge that you need in order to make the right decisions, as digital content delivery continues to play a central role in the changing entertainment landscape.
For updates on the conference programme and the full list of speakers, background information or to book your place, visit the event website.
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