PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Liberate Media

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

European Games Portal Alaplaya Selects Kerb to Produce Youth-focused Online Campaign - The content-led online advertising campaign is designed to attract people to alaplaya’s vibrant online community from all over Europe
European Games Portal Alaplaya Selects Kerb to Produce Youth-focused Online Campaign

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/04/16 - The content-led online advertising campaign is designed to attract people to alaplaya’s vibrant online community from all over Europe.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Digital engagement agency Kerb has been commissioned to develop a content-led online advertising campaign for new European games portal alaplaya, to help raise awareness of its service and drive traffic to the website.

alaplaya is focused on delivering Massively Multiplayer Online Games (MMOGs) to its online community for free. The Europe-wide gaming portal is licensed by Burda:ic GmbH, the online PC games subsidiary of Hubert Burda Media.

The brand-building campaign produced by Kerb centres on a Flash-based game called Pa doink, where the player attempts to move a ball-like being around a world that has recognisable but innovative physics, solving puzzles along the way.

At the end of each level in the game, there is an opportunity to click through to the alaplaya site and join the fast-growing community of players, which has seen more than 250,000 sign-ups since launch last October.

Pa doink is aimed at alaplaya’s main target audience of young people between the ages of 12 and 29 – a demographic that Kerb has a wealth of experience in producing engaging content for. The viral element of the game has been designed to attract people to alaplaya’s vibrant online community from all over Europe.

Jim McNiven, Managing Director of Kerb comments: “This is a great game to play because it has that fine balance between playability and total frustration. It’s also more challenging as you progress through the levels. The team has really enjoyed developing a game targeted for an online games site that mixes free and subscription play.”

Achim Kaspers, VP Marketing at Burda:ic added, “alaplaya is a fast-growing multiplayer games portalthat appeals to a wide range of gamers through the free games on offer. Kerb has delivered a game that’s great to play, challenging and visually appealing – just like the portal – so it fits perfectly with the type of players we want to sign up and become part of the wider alaplaya community.”

About Kerb
Kerb is a digital engagement agency connecting digital advertising with entertainment and brand experience, with offices in the UK and Japan.
The award-winning agency is redefining traditional online advertising through promoting exciting content that audiences want to engage with and share.

It combines design and technical expertise with strategic consultancy to deliver highly engaging online advertising campaigns for leading brands including Sony PlayStation 3, Disney, Pepsi, BBC, EA Games, Nokia, Vodafone, Orange, Sky, Channel 4, Five, Lego and Easy Group.

About Burda:ic
BURDA:IC operates and markets leading PC Online Games on a European scale. With over 1 Million registered users across its various games, Burda:ic targets the core gamer as well as opens the world of games to a mainstream audience. With branded licenses like Ragnarok Online, Florensia and Hello Kitty Online as well as its innovative online games portal alaplaya.eu, Burda:ic is well positioned in the gaming industry to reach out to young target groups.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Liberate Media

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Games/Toys/Mobile Gaming articles,
CATCH Visitors via Your Competitors Announcements!


European Games Portal Alaplaya Selects Kerb to Produce Youth-focused Online Campaign

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Wendy McAuliffe 
07900886791 wendy[.]liberatemedia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Liberate Media securities in any jurisdiction including any other companies listed or named in this release.

Games/Toys/Mobile Gaming via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Liberate Media / Company Profile


Read Games/Toys/Mobile Gaming Most Recent Related Newswires:

VR Launches into Future’s B2B Proposition
Naive Games Releases Spin It on Android and iOS
Spil Games to Create Game for Luc Besson’s Valerian
Global Gaming Reenergized - Augmented Reality, Location Based Gaming and Connected Toys Fuel Mobile Gaming Finds Frost & Sullivan
New Space MMO RTS Starfall Tactics to Run An Alpha Test on July 14
Locojoy Million Dollar Mobile RPG in China to Launch Globally As HEROES BLADE with E-Link
Game Developer Guinea Pixel Introduces 3 Android & iOS Games
Pokernation.com Goes Live
Kung-fu for Kinect Announced for Xbox One
Nolan Bushnell and Spil Games Join Forces to Bring Bushnell’s First Mobile Games to Market
Mionix Appoints Deal Time As Distributor for GCC Region
AWEGA Launches Bubble-shooting Game, Treasure Pop, for iOS and Android
BenQ Announces ZOWIE as its New Brand for eSports
October Toys Resurrects Skeleton Warriors Grimskull Action Figure
Charm Games Announces New VR Game 'FORM' to Debut At Vancouver International Film Festival

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)