NewswireToday - /newswire/ -
Orem, UT, United States, 2006/01/30 - Million Dollar Hunt LLC, is holding a competition for $1,000,000 and their new spin on Web-based advertising indicates that the Million Dollar Web Hunt could be worth a lot more than its name suggests.
Entrepreneur Tyler Carlton has a $1,000,000 idea. Literally. Carlton’s new company, Million Dollar Hunt LLC, is holding a contest for $1,000,000. But it is the company’s new spin on Web-based advertising that makes Carlton think Million Dollar Web Hunt could be worth a lot more than its name suggests. This is because the Million Dollar Web Hunt creates an effective way to advertise on the Web: send focused and attentive potential customers to sponsor websites. Here’s how it works:
1 Sponsors pay $2,000 each for a place in the Million Dollar Web Hunt, and more for special benefits like featured sponsor-specific trivia questions.
2 To prepare themselves for competition, registered contestants are encouraged to study sponsor websites even before the Million Dollar Web Hunt begins.
3 During the Hunt contestants search for access keys on the sponsor websites, and then answer trivia questions to get the next clue.
“The best thing about the Million Dollar Web Hunt is that everybody wins,” Carlton said. “Thousands of contestants compete in a fun challenge. Prize sponsors find themselves at the center of the contest, with their products and services at the center of attention. And, of course, the lucky winner gets a cool $1 million.”
Contestants and sponsors are already signing up to participate in the Million Dollar Web Hunt. Contest registration has spread through high-tech word-of-mouth on popular networking sites like MySpace.com.
“The contest sells itself,” Carlton said. “Everyone likes a good treasure hunt – and the prize is irresistible.”
Sponsors are hoping their products and services are irresistible too. Although Web advertising has blossomed along with the popularity of the Internet, businesses have a hard time getting noticed. Header ads are easy to ignore, and more aggressive web advertising like pop-ups and spam can put a bad taste in consumers’ mouths.
"The Million Dollar Web Hunt is an innovative alternative to these methods", Carlton said.
“The Hunt is a fun way to get sponsors noticed without being aggressive or annoying” he said. “We give advertisers information-obsessed consumers, who need to know their website’s content to finish the competition. You could not ask for more.”
Carlton said that while he hopes to start a new revolution in Web business, he also wants the Million Dollar Web Hunt to be fun.
“That was the original idea,” he said. “A fun contest. The advertising is just a way to fund it.”