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Anyone who has to work with the media, whether it is a print reporter, radio broadcaster or television interviewer, will want to know the best methods to ensure clear, concise, correct communication. Public relations executive, Tina Pugliese, has released a new e-book, How To Work With The Media that covers skills such as becoming a valuable news source, writing a news release, and making a business newsworthy.
Ms. Pugliese has been coaching business and nonprofit executives for more than 20 years on the power of publicity and how positive media coverage can have an impact on their organizations. This e-book addresses creative ways to get free publicity, offers interviewing tips, and lists the most common publicity mistakes.
How To Work With The Media explains how to get in the news and tips for public relations success. A news release template and interview checklist are included. It is a must-read for small businesses and nonprofit organizations.
According to Ms. Pugliese, “A media relations campaign centers on creating relationships with exactly the journalists, producers, or editors who can tell your story to the right audiences. It can get a new product or service off to a successful start or even breathe life into an established business that is floundering. Media relations coverage often has greater credibility with target audiences than advertising, so when used consistently, media relations can be an invaluable component of your company’s marketing communications strategy.”
The e-book is available in hardcopy or as a download, or in an audio version on CD or as a download. For more information on the e-book, visit the website and select “Products.”
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info[.]pugliesepr.com 
