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RMS Networks, the Internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily, has signed an agreement with Jim Hudson Automotive Group to roll out its automotive digital signage and billboard network into two Hudson dealerships in South Carolina.
RMS will provide custom digital video programming displayed on newly installed Panasonic plasma screens and existing monitors in high-traffic, high-visibility locations in Jim Hudson Toyota/Scion in Irmo, S.C., and Jim Hudson Hyundai in Columbia. Managers will have the ability to select and control the video programming, delivered via Internet to each dealership through rVue, the free to download software developed by RMS.
“This agreement represents the ideal application of rVue,” said Jason Kates, CEO and founder of Fort Lauderdale, Fla.-based RMS Networks. “Research has shown that instore video networks increase customer product knowledge, enhance the customer experience, modernize the showroom and improve product sales.”
The four 50-inch plasma monitors at the 18-month-old dealership will help introduce the growing car brand to shoppers in the showroom. The monitors’ unique location and size create a digital billboard, making them highly visible to the 60,000 drivers who pass the dealership daily, said Ken Hudson, CEO of Omni Advertising, the Boca Raton, Fla., agency that oversees advertising for Hudson.
Jim Hudson Toyota is already the top Toyota dealership in the state and among the leaders in customer satisfaction nationwide. With RMS and their rVue software, Jim Hudson TV will join the onsite Atlanta Bread Co. and the children’s Play Center to heighten customer interaction and length of stay in the showroom, Hudson said.
“We’ve spent millions creating modern showrooms. This will give us a futuristic look and a state-of-the-art edge over the competition,” he said. “rVue gives us a new way to speak and sell to customers in the showroom – without them feeling pressured. As a car dealer and the owner of an advertising agency, I’m excited about the opportunity to bring digital signage and dynamic content to our customers.”
About RMS
RMS is the internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, the free to download software created by RMS, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS has served clients including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rvue.com
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