Although the market demand for anti-theft systems such as car alarms, remote keyless entry and immobilisers is declining, the stolen vehicle tracking (SVT) system is expected to exhibit promising growth potential in the aftermarket, fuelled by strict insurance requirements in the United Kingdom in particular, along with France, Italy and Spain.
New analysis from Frost & Sullivan (automotive.frost.com), European Aftermarket for Access and Security Systems, finds that the market earned revenues of €116.5 million in 2007 and estimates this to reach €86.6 million in 2014. The main reason for the reduction in market size is the integration of access and security systems at the OE level and their being offered as OE fitments, resulting in lower demand in the aftermarket.
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“The advent of integrating access and security systems at the OE level is having a major impact on their aftermarket demand,” notes Frost & Sullivan Research Analyst Mohamed Mubarak M. M. “The SVT system is set to emerge as the promising vehicular security product in the aftermarket.”
Revenues of SVT system is projected to constitute an estimated 86.8 per cent of the total European access and security systems aftermarket (not considering eastern Europe) in 2014. Revenues of anti-theft systems across Europe are anticipated to decline at a negative compound annual growth rate (CAGR) of 16.7 per cent, from €41.1 million in 2007 to €11.4 million in 2014.
The integration of security systems with existing OE systems will present a major challenge in the aftermarket, necessitating a clear understanding of OE systems and the entire car network.
At the same time, the up-coming e-Call voluntary agreement can upset the market demand for SVT system in the aftermarket. Though e-Call targets safety, vehicle manufacturers are examining the possibility of installing multi-functional telematic services. This is evident in the case of the Volvo On-call system and the Blue & Me system from Fiat, where vehicle manufacturers offer various telematics services integrated into a single unit.
“The integration of security systems such as SVT to existing OE-fitted systems compels an in-depth knowledge of OE systems,” states Mubarak. “After the e-Call voluntary agreement is implemented in Europe, vehicle manufacturers can offer an OE-fitted, multi-functional telematic system that can provide services such as e-Call, SVT, pay-as-you-drive (PAYD), remote vehicle diagnostics (RVD) and other navigation services.”
SVT systems, which are still in the nascent growth stage, will expand significantly until the implementation of the e-Call voluntary agreement. The United Kingdom should be the key target for aftermarket sales of security systems. The integration of SVT system with other telematic services, including PAYD, e-Call and other location-based services, on a single telematics box will have a positive impact on market revenues.
European Aftermarket for Access and Security Systems is part of the Automotive & Transportation Growth Partnership Service programme, which also includes research in the following markets: Global Trend Analysis of the Telematics and Infotainment Market for Passenger Vehicles, Strategic Analysis of the European Market for e-Call and b-Call systems. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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