This year’s CeBIT featured the professional forum “Effective Internationalization in the IT industry” where representatives from both ABAS Software and SAP were invited to present on their companies’ development in the global IT market. Peter Forscht, COO and co-founder of ABAS Software and Dr. Jan Grasshoff, Head of Distributed Delivery Field Services at SAP were the keynote speakers. The forum was organized by the Munich Institute of Social Science Research (München ISF) in conjunction with the institute’s ongoing “Export IT” research project.
“Think big, start small, move fast” was the message Forscht delivered as he explained how twelve years ago ABAS became one of the first German software providers to distribute its product outside the E.U. “Our principles for international operation are personal contact, meeting other cultures on equal terms, and a sales structure based on partnerships.”
ABAS sells its software worldwide through its partner network. The software is developed in-house at company headquarters in Karlsruhe, Germany, then distributed globally through a network of 52 partners at 66 locations. In addition to enabling the global reach of its trademarked abas Business Software, the partners also provide the necessary localization so that the software is effectively adjusted to meet each country’s specific requirements e.g. language, financials, production standards, etc.
"In every respect, personal contact with our customers, partners and employees is essential.” Forscht emphasizes, “We want to adjust the software to meet our customers’ requirements. The focus is placed on people and this focus is not the same everywhere, despite internationalization. Therefore, we rely on our partners where their countries and local business processes are concerned, and our partners rely on us regarding the development of our software. We support our international colleagues in their organization and support them during their first projects, and we always remain in constant dialog with our partners and customers as abas Business Software is further developed."
About the research project “Export IT”
The objective of the research project “Export IT” is to demonstrate where German IT companies must focus their resources to best position themselves in the global IT industry. The project is sponsored by the Munich Institute for Social Science Rearch (München ISF). The forum “Effective Internationalization in the IT industry” was held at CeBIT 2008 to present new methods to profit from internationalization, as well as explore which international strategies prove effective for German companies in the long term.
About ABAS Software AG
Founded in 1980, ABAS (abas.de) provides cost-effective solutions to over 2,000 customers and more than 45,000 users worldwide, with solutions offered in 28 languages. ABAS was named number one in customer satisfaction in the ERP 2007, 2005, 2003, and 2002 studies published by the Konradin Group. ABAS ranked first in price/performance ratio, functional fit, stability, ease of use and upgrades. The study shows that the package requires a third less time to implement and a total investment well under the ERP average. The brand name abas Business Software (ERP, PPC, MRP, eBusiness) runs on Linux and Windows. Approximately 80% of all installations to-date are Linux-based. ABAS is headquartered in Karlsruhe, Germany and sells its software worldwide through its partner network.