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TechAlliance Presents David Ciccarelli on Search Marketing in the Google Era - David Ciccarelli gives a crash course on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at the TechAlliance in London, Canada
TechAlliance Presents David Ciccarelli on Search Marketing in the Google Era

 

NewswireToday - /newswire/ - London, Ontario, Canada, 2008/04/03 - David Ciccarelli gives a crash course on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at the TechAlliance in London, Canada.

   
 
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Esteemed web guru, David Ciccarelli, President and CEO of Voices.com, will be presenting an overview of the techniques and resources available for increasing website visibility in the search engines for the TechAlliance during IT Week, open to members of the TechAlliance and non-members free of charge sponsored by Lovers atWork Office Furniture.

During this session, participants will learn what search engines value in a webpage, how to construct a webpage and website in the optimum manner, and how to optimize the content for top ranking in search engine results. Participants will also be taught how to effectively identify and research appropriate keywords and keyword phrases.

Additionally, this session will introduce the concept of pay-per-click search engine advertising, measuring your return-on-investment through web analytics, and the niche strategy of Long Tail selling.

About TechAlliance

TechAlliance is a membership-based organization that exists to represent, support, and accelerate the growth of technology companies to the benefit of the entire regional economy. From high profile power networking events, which routinely attract over 150 of the region’s business, research and technology leaders, to informal relationship building, TechAlliance is committed to helping their members grow their business network. TechAlliance is committed to helping develop this region’s knowledge-based industries into a collective economic powerhouse.

About Voices.com

Based in London, Canada, Voices.com provides an online marketplace, facilitating transactions between business clients and voice-over professionals employing a comprehensive suite of web-based services. Clients that have worked at Voices.com include NBC, ESPN, PBS, The History Channel, Reader's Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.

 
 
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Written by / Agency / Source: Voices.com

 
 

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TechAlliance Presents David Ciccarelli on Search Marketing in the Google Era

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Publisher Contact: Stephanie Ciccarelli 
519-858-5071 media[.]voices.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Voices.com securities in any jurisdiction including any other companies listed or named in this release.

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