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Written by / Agency / Source: Catalysis Communications

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Kingston Technology Branches Out into Retail - USB drives, memory cards, Kingston’s retail memory to be sold to high street and online stores
Kingston Technology Branches Out into Retail

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/04/02 - USB drives, memory cards, Kingston’s retail memory to be sold to high street and online stores.

   
 
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Kingston Technology, the world's largest independent memory manufacturer, today announced its plans to enter the retail memory market, making its entire product range – including formats for photo/video, USB, mobile and generic PC memory - available to retail customers.

Kingston Technology’s plans to move into the retail channel include creating bespoke product packages to offer real value and differentiation for its retail customers. This is as well as providing a vast array of consumer-friendly products to help meet the market’s demands for personalisation, flexibility, mobility and value-for-money. Examples of such products include:

- The DataTraveler Style USB with its pre-designed and blank “skins” for the changeable skin casing
- A complete mobile solution with the MicroSD Multi-Kit (with card, reader, miniSD and SD adapters)
- A variety of memory multi-packs
- Kingston’s quality-assured DRAM retail memory ranges for upgrading and improving the performance of consumer desktops and notebooks.

In addition to these tailored products, Kingston Technology is offering a further customisation programme. This programme involves co-branding with partners or limited edition content loaded onto USB drives and memory cards. For example, Kingston has just signed a major deal with PC World in the UK to bundle exclusive content from a popular television music talent show onto their Flash products (further announcement to follow), as well as signing up Staples as another major retail partner.

Paul Leaman, European Retail Director, Kingston Technology, said: “We are in an enviable position to move into the retail channel space, with 20 years insight and experience in the memory market. Our goal is to become a market leader in the retail channel for our Flash and DRAM memory products. To be able to offer competitive and bespoke packages as well as a high-quality spectrum of memory products, demonstrates the great opportunities we can make available to our retail customers.”

About Kingston Technology

Founded in 1987, Kingston Technology Company, Inc. (kingston.com) is the world’s largest independent manufacturer of memory and digital media products. Kingston Technology operates manufacturing facilities in Malaysia, Taiwan, China and Fountain Valley, Calif. Kingston’s back-end processing facility supports memory test and logistics. Kingston Technology supports all memory processing functions from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide.

Toby Felder, Kingston Technology
T: 01932 738817 / F: 01932 738811 - E: tfelder[.]kingston-technology.com.

 
 
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Written by / Agency / Source: Catalysis Communications

 
 

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Kingston Technology Branches Out into Retail

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Publisher Contact: Annie Kasmai - Catalysis.co.uk 
+44(0)20 7101 7313 annie.kasmai[.]catalysis.co.uk
 
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