NewswireToday - /newswire/ - Wayzata, MN, United States, 04/01/2008 - Small Business Mavericks' Business Owners Guidebook, available at freewebguidebook.com, gives small business owners everything they need to know about “three elements a site must have”.

Small Business Mavericks, a division of Melberg Marketing, today announced a major new product release, The Business Owners Guidebook, which tells business owners what they need to do to ensure that their sites rank highly with Google, speak to their intended audience, increase site traffic, and convert visitors into customers.

The Business Owners Guidebook to Website Design and Promotion is available free at freewebguidebook.com, and includes an offer for a free “Website checkup.”

“Choosing a provider to create your website can be a challenging process,” says Small Business Mavericks founder and president Caroline Melberg. In order to be successful, she says, business owners need to have three elements in their web creation plan:

• Website Design – the “look and feel” of your website; how it appears to others and how well it encourages your visitors to become customers based on the strategic navigation plan created by the design.

• Website Development – the features and functionality of your website; how your prospects and clients will interact with your new site and the capabilities it will have.

• Website Promotion – the process of promoting your new site online so that when your prospects look for your services, they find you in the search engines. This process starts with keyword research and competitive analysis long before your site is even designed and continues throughout the entire creation process for your site.

Small Business Mavericks is a Web marketing company, specializing in marketing-driven website design and promotion for small and medium-sized business owners. The company creates sales-oriented websites for its clients and then promotes those sites online so that they rank highly with Google and can be found online in the search engine results.

As part of its promotion practice, Small Business Mavericks offers expert services including e-mail marketing, online reputation management, pay-per-click, search-engine-optimization, blogging, article marketing, and social media marketing.

Agency / Source: Melberg Marketing, Inc.

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