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When Realtors® and brokers hear the news about softRealty.com, their responses will predictably be, “Yeah, right. This has to be an April Fools Joke! No one offers anything to real estate professionals for free!” This makes the April 1 launch of softRealty.com to the Atlanta market even more exciting. softRealty.com is the only completely free IDX service offering Web-based Multiple Listing Service (MLS) listings to brokers and agents.
With 90 percent of home buyers shopping the Internet before calling an agent or getting in their car, the online competition among brokers and Realtors® to attract qualified home buyers is great. Agents spend a lot of time and money trying to generate leads. softRealty.com’s new product is designed to drive traffic to the agent’s Web site and turn those leads into clients.
IDX, or Internet Data Exchange, is a program that provides real estate brokers the opportunity to share listing information online. softRealty.com offers this service free of charge to real estate agents and brokers, allowing them to publicly display MLS information on their company or individual Web sites, with truly innovative functionality and a clean and professional looking user interface.
softRealty.com’s specialized algorithms take in massive volumes of highly non-standardized data from MLS and transforms it into clean, up-to-date and user friendly information.
“Our vision is to serve real estate professionals with comprehensive, streamlined business solutions that provide a rich user experience and are simple, innovative and free,” said Douglas Hurst, President and CEO. “We understand that in today’s market, real estate agents must take advantage of powerful online opportunities while keeping a sharp eye on their bottom line. We are very pleased to offer this service at no charge to agents.”
softRealty.com’s product, designed specifically for agents and inspired by home buyers, allows users to search for properties by specifying street address, neighborhoods, schools, city and state or zip code, county or MLS number. Search results can then be reviewed with the property list or map and be expanded and refined with an Advanced Search Options feature. Specific property details will include photos, virtual tours, print brochures, mortgage calculators, Google maps, with the ability to save properties and hide individual listings or entire neighborhoods. Search results can also be quickly previewed and recently viewed properties are kept in visitors’ history for easy recall.
softRealty.com provides agents with access to the same data that they already enter into MLS. softRealty.com is able to offer this service to agents and brokers for free through advertising on their site, while guaranteeing that ads from competing companies will not appear on their sites. Advertising will benefit visitors with products and services relevant to their home buying experience.
Founded by David Carroll, a seasoned enterprise-level software architect and former I.T. consultant, softRealty.com blends the networking power of Web 2.0 with agent-branded property search services to capture the attention of the collective home buying consumer network. softRealty.com will serve real estate professionals by providing an affordable, all-inclusive line of products designed to keep real estate brokers and agents connected to their clients, properties, and businesses. Visit softRealty.com for more information.
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Amanda[.]Flammerpr.com 
