NewswireToday - /newswire/ - Paramount, CA, United States, 03/31/2008 - With so many brands vying for the opportunity to attract consumers to their products, the demand to find inventive ways to enhance packaging design is always a concern amongst those within the packaging industry.

The ability to create “Pop” or that “Wow Factor” for packaging design projects has allowed WaveFront Technology, Inc (WFT) to build a tremendous amount of credibility within the packaging industry. In a relatively short time Wavefront Technology has established themselves as the “go to” company for producing innovative and custom designs. These designs have been utilized on high volume consumer packaging products such as holiday season tissue cartons, special edition magazine covers and beverage cartons, as well as blockbuster video games, and CD/DVD releases. In fact, by mastering the art of combining prismatic structures with holographic patterns, WFT is responsible for the most recent innovations in packaging films.

WFT specializes in combining Fresnel lens structures with holographic patterns to form custom hybrid designs that offer a distinctive package appearance for our customers. The company maintains a substantial library of the most popular patterns and lens designs (also known as fish-eye) and continues to develop new patterns with the next new look.

When used for decorative purposes such as point-of-purchase (POP) displays, product displays, or product packaging, our patterns have an eye-catching appeal that brings the illusion of 3D dimensionality and movement.

In Q2 of 2008, WFT will be enhancing their production capabilities with the addition of a next generation embossing line that will produce film up to 70” inches in width (68” image width). This large format line will decrease lead times on our custom film products and provide our printing and lamination converting partners with expanded flexibility in design and process throughput.

Agency / Source: WaveFront Technology, Inc.

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