NewswireToday - /newswire/ - Indianapolis, IN, United States, 03/31/2008 - Indianapolis-based ETS Tan announces it has partnered with a Carlsbad, Calif., company to be a nationwide distributor of a patented, FDA-approved teeth-whitening system.

Continuing efforts to support salon owners by offering new opportunities for their businesses throughout the country, Indianapolis-based ETS Tan announces it has partnered with a Carlsbad, Calif., company to be a nationwide distributor of a patented, FDA-approved teeth-whitening system.

ShineWhite™ is a 30-minute system that is revolutionizing the current teeth whitening marketplace.

Offered in salons, day spas, hotels, resorts and other businesses that offer cosmetic enhancement, ShineWhite is a quick, safe, effective and self administered procedure that is an affordable alternative to dentist procedures.

The system uses a unique blend of carbamide peroxide and hydrogen peroxide-based teeth whitening gel with an activator. Users apply ShineWhite bleaching gel to their teeth, direct a high-intensity, ultra-blue LED heated bleaching light to the front of their mouth and press start. After the first 15-minute application, users rinse, apply a second application of gel to their teeth and repeat the process.

ShineWhite’s heat source and light intensity may be adjusted for users with sensitive teeth. While most non-dental systems only work on front teeth, ShineWhite is capable of whitening both upper, lower and sides of teeth eight to 10 shades lighter in just 30 minutes.

“We are excited about this new partnership between ETS Tan and ShineWhite because this opportunity will help us help salon owners nationwide. Salons can add another affordable service for their customers while at the same time add value and a new income stream for their businesses,” said ETS Tan CEO Bill Pipp.

ETS Tan LLC, headquartered at 7445 Company Drive in Indianapolis, is the world's largest manufacturer and supplier of indoor tanning beds and provides the latest in tanning equipment and technology to companies including The Tan Company, Planet Beach Tanning Spa, Ultra Tan and Malibu Tanning. ETS Tan and sister companies Australian Gold and Helios are part of The New Sunshine LLC. For more, call ETS Tan at 800.720.3458

Agency / Source: Coles Marketing Communications

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