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This is the first time a trend forecasting agency has launched a footwear specific website in the UK.
The innovative Key Shapes service allows members to download accurately detailed footwear illustrations in an editable format for use with Adobe® Illustrator® and other similar computer aided design programs.
keyshapes.com will provide an in-depth Trend prediction service offering a detailed analysis of both catwalk and retail looks to formulate viable forecasts that incorporate themes, moods, styles and palettes from the Pantone® colour matching system.
Members of keyshapes.com will also benefit from seasonal Catwalk reports providing immediate photography and analysis direct from the runway, and a monthly footwear Retail service reporting directly from the fashion capitals from around the world.
Commenting on the launch keyshapes.com Cool Hunter Claire Deacon said: “With the retail industry moving more rapidly and fashion trends changing more quickly, the demand for instant and accurate trend forecasting is bigger than ever.
“Designers and buyers can already access trend predictions for the fashion industry but when it comes to footwear there is little choice with only limited coverage.
“Our trend forecasting service changes this, bringing accurate footwear key shapes and trends to the market that has offered little of either for too long. Whether footwear designer, buyer or supplier - keyshapes.com can help.”
From the outset keyshapes.com will provide members with over 3000 web pages packed with the latest key shapes and trends predictions for the coming seasons.
Notes to Editors:
Services provided through keyshapes.com include:
• Key Shapes service - accurately detailed footwear illustrations that can be downloaded in editable format for use with Adobe® Illustrator® and other similar computer aided design programs.
• Trends - detailed analysis of both catwalk and retail looks to formulate viable forecasts incorporating themes, moods, styles, colour palettes and more. The trend predictions will be updated seasonally in line with the catwalks and, uniquely, on a monthly bases for retail changes. These predictions will initially include five categories - Ladies; Mens; Kids; Street and Sport enabling a fast, accurate search for information.
• Catwalks - immediate coverage of the seasonal ready-to-wear New York, London, Milan and Paris fashion weeks and Haut Couture shows for Ladies and Mens, providing a breakdown by designer and themes.
• Retail - monthly footwear retail reporting from global fashion centres including Europe; Asia and the USA that all have a major influence on trends, hot looks and emerging styles.
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