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RMS Networks, the internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily, has extended its relationship with Panasonic, reaffirming the manufacturer’s role as the primary provider of display technology for RMS’ digital signage networks.
Over the next 12 months, RMS will install thousands of high-definition Panasonic plasma screens in hundreds of automotive dealerships and retail locations nationwide. These will join the nearly 80,000 existing screens that RMS has connected to its digitally delivered video network located in high-traffic, high-visibility locations.
“Panasonic is a leader in the digital signage category. They’ve taken plasma technology from its infancy to the forefront of the industry,” said Jay Wilson, Chief Technology Officer at RMS Networks in Fort Lauderdale, Fla. “The most compelling attraction of the RMS digital signage network is the screens on which the content is displayed. With their proven plasma technology, unsurpassed reliability and track record of success, Panasonic is the natural choice for program expansion.”
“At Panasonic, we’ve developed our technology to be ideally suited to the fast-evolving digital signage environment,” said Frank Defina, President, Panasonic System Solutions Company. “We’re pleased to be part of RMS’ continued pioneering work in the field of in-store video content distribution.”
RMS’ digital network – and its proprietary rVue application – comprise a revolutionary solution that allows retailers to control in-store video programming with drag-and-drop ease. Selecting from thousands of product segments, advertisements, instructional videos and other content, programming then downloads via the internet and is played on high definition (HD) Panasonic monitors throughout the location.
Panasonic’s advanced monitoring and control capabilities combined with rVue technology will ensure content playback in a trackable format—a very important feature in this constantly analyzed industry and critical for growth.
“This proof of playback is central to our proposition. Whether they’re auto dealerships or retailers, our clients turn to us for reliability and innovation,” Wilson said. “And we turn to vendors like Panasonic who constantly provide us with the latest advancements to deliver leading edge solutions.”
In related news, RMS recently announced that its proprietary rVue video software will ship pre-loaded on Dell servers destined for installation as part of the RMS digital in-store signage network.
About RMS
RMS (rmsnetworks.com) is the internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, the free to download software created by RMS, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS has served clients including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS.
About Panasonic
Panasonic System Solutions Company (panasonic.com), Unit of Panasonic Corporation of North America, is a world leader in professional electronics providing innovative systems solutions for a wide range of business applications including: industry leading i-Pro IP and analog video surveillance solutions through its Security Systems division; imaging devices for the medical, industrial, and entertainment industries through its Vision Systems division; point-of-sale workstations and drive-thru communications systems for the quick-service and hospitality industries through its Information Systems division; and large screen LED digital signage, digital sports coaching systems, and integrated technology solutions through its Systems Integration division. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC) of Japan.
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