NewswireToday - /newswire/ - Pleasanton, CA, United States, 03/19/2008 - The rise of social networking has created whole new opportunities for enterprises to engage their customers and generate new ideas, often leaving decision makers with more choices than answers - Spigit.com.

Today spigit, the leader in social productivity software for enterprise innovation, introduces IdeaSpigit, the only solution that quantitatively analyzes customer feedback and uses automated idea graduation to help decision-makers quickly and automatically market-test new initiatives.

With IdeaSpigit, companies can engage their customers, quantify and market-test ideas and immediately innovate based upon those generated ideas. Spigit's IdeaSpigit builds communities that feature:

— RepUrank™ - Social analytics engine that pinpoints the smartest, most qualified and influential users, not just the most popular users; — IdeaRank™ - This metric analyzes dozens of interaction types to indicate the probability of an idea's success; — Graduation System - An automated idea graduation system that allows companies to customize and decide how ideas should progress through the platform, ensuring organizational buy-in and that the right ideas reach the right decision-makers at the right time; — Social Networking - Allows all your customers to participate in the process of innovation; and — Incentives and Rewards - Currency, contests, trading, marketplaces and leaderboards are built into the spigit engine to provide incentives for high-quality participation.

"The Digg model of crowdsourcing by simple popular voting does not translate to the enterprise. The most popular ideas are not necessarily the most productive. Unlike other products that rely solely on popularity, IdeaSpigit's advanced social analytics provide substance to the conversation, distinguish the signal from the noise and ultimately drive actionable business decisions," said Paul Pluschkell, CEO and founder of spigit. "IdeaSpigit finally gives companies a way not only to capture everyday customer conversations, but also quantitatively and automatically identify real innovations that will fuel business growth."

About Spigit

Spigit (spigit.com) is a social productivity platform for enterprises that extracts relevant meaning from social interactions to empower decision makers. Available as an customer-facing implementation (IdeaSpigit) or as an extended community (InnovationSpigit), spigit's advanced algorithms enable the best ideas and minds to shine, market testing new initiatives in minutes instead of months.

Spigit currently helps many of today's Fortune 500 companies quantify social interactions in and around their organization and quickly discover and drive new innovation initiatives every day.

Agency / Source: Spigit

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