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Los Angeles, CA, United States, 2006/01/26 - LogoBee speaks with Apprentice winner Kendra Todd and My House real estate partner Charles Andrews about their experience designing the My House logo, winning the Apprentice, and working with Donald Trump.
LogoBee: “As you know, LogoBee is an online logo design firm and there is often a trust issue for some customers with respect to purchasing products or services online. Was there something in particular about our website that reassured you that you could trust our company?”
Charles: “Your site is very professional. It just had a good, warm feel to it. I had actually gone to a recommendation first. We spent a lot more money and I wasn’t happy with our final product. And so I searched around the internet, I found your website and I just came across a couple of really cool [logos]. It couldn’t have been a better experience, honestly. I was overwhelmed by the design process and the level of sophistication of the LogoBee team. Ann-Marie was incredible and was so helpful. She went the extra mile for us. I remember when they sent the first My House [logo] and I was like ‘Boom! That’s it!’ I loved it right off the bat. I could just see it on the side of a big building. I loved it..”
LogoBee: “As real estate marketing experts, obviously you both know a lot about corporate identity and branding. From a branding perspective, what were you looking to project with your logo from My House?”
Kendra: “We wanted to project something simple and recognizable that could become like an icon one day, [like the] singular logo or the Mc Donald’s arches and I believe that we successfully achieved that. We take the brand all over the nation.”
LogoBee: “How would you say that this new image affected your business? Have you had a good response to the logo and the My House brand as a whole?”
Kendra: “Absolutely, we’ve had tremendous response from all of our clients from our logo. We get compliments all of the time. It accomplished exactly what we set out to do.”
LogoBee: “Kendra, what was your experience like on The Apprentice?”
Kendra: “It was a personally challenging experience. Everyday I came face to face with my own limitations. I had to find out what I was made of, I tested my own willpower, my own stamina in business and on a physical level as well because there was very little sleep, there was very little privacy. And we had to constantly be on our creative toes. We were thrown into tasks with very tight deadlines in industries that we had no prior knowledge of or exposure to. I did come to realize that there are some formulas for success in business that you can apply across the board. And I guess as far as marketing goes, for a company, you know I realized that you always have to listen to the customer.
You just go straight to them with focus groups, create marketing materials that really target what the client is looking for, final product. And if you can fulfill their need, then you’ll have a successful company.”
LogoBee: “What did you think they were looking for; what qualities are important when it comes to the sort of tasks that you were doing? What personal image were you trying to project in order to win the season?”
Kendra: “I was just myself. I think that a successful entrepreneur is someone who has character, integrity, they work hard, they are a good team player, they give credit where credit is due, and they are able to inspire their teammates into action. I think all of that is important. You also have to think outside the box, you have to be creative. And you have to have passion, you really have to have passion. Passion breeds success.”
LogoBee: “What are you working on with Mr. Trump right now?”
Kendra: “I’m working on the estate home on Palm Beach Island in Florida.”
LogoBee: “How would you say working with Trump has contributed to your own learning and professional development?”
Kendra: “Well, you know my business is real estate and he’s one of the most brilliant real estate entrepreneurs of our time. I’ve learned a tremendous amount of real estate related lessons just by watching, by observing Mr. Trump do business. He’s an incredible negotiator. I just learned a lot by how he negotiates deals and Mr. Trump’s decision-making process throughout this renovation and sales process of this piece of real estate. I’ve learned so much invaluable information on how he approaches projects and how he perceives the value."
Renée Biancolin is the Marketing Director and Public Relations Manager of Logobee Inc., a logo design firm that designs high quality logos and corporate identity design for businesses worldwide. Logobee offers complete customer satisfaction and a variety of packages that include business card, brochure, and stationary design.