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Written by / Agency / Source: Int'l Consumer Serv. Sweden AB / alaTest™

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alaTest™ Provides Sony Ericsson Sites with Expert Reviews - alaTest™ will provide Sony Ericsson with a product quality analysis on the product pages on sonyericsson.com
alaTest™ Provides Sony Ericsson Sites with Expert Reviews

 

NewswireToday - /newswire/ - Stockholm, Sweden, 2008/03/12 - alaTest™ will provide Sony Ericsson with a product quality analysis on the product pages on sonyericsson.com.

   
 
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The analysis of the review content, collected from over 780 websites and magazines worldwide, results in the alaScore™ that constitutes an overall product quality rating. Furthermore, visitors are presented with links where to read the full reviews. This co-operation marks an important development in the communication between manufacturer and consumer where Sony Ericsson are one of the first manufacturers to provide expert review content to their visitors.

"We are happy to see that Sony Ericsson, as one of the first product manufacturers, realizes the value of providing customers with objective, expert review information in a structured way.” says Peter Björk, alaTest™ co-founder.” The effect for online shops and price comparison sites is more direct as they can monitor sales conversion rates and customer loyalty that goes up. Sony Ericsson shows a strong commitment to enhance the overall user experience for their customers and it is clear that they want to lead the way in this area. We think many others are likely to follow.” The new content addition to the SonyEricsson UK and SE sites will be launched on four models initially and will be extended to all models during 2008.

About alaTest™

alaTest™ (alatest.com) is an independent free online service assisting consumers with their purchasing decisions. On www.alaTest.com a global, objectively aggregated product quality rating called alaScore™ presents product reviews and results. At present alaTest™ offers more than 2 million product reviews from more than 780 trusted sources such as e.g. PC World, CNET.com, Stiftung Warentest, etc. Currently the service is available in 13 different countries 10 languages.

 
 
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Written by / Agency / Source: Int'l Consumer Serv. Sweden AB / alaTest™

 
 

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alaTest™ Provides Sony Ericsson Sites with Expert Reviews

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Publisher Contact: Arie Struik - alaTEST.com 
+46 8 30 12 75 arie[.]alaTest.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Int'l Consumer Serv. Sweden AB / alaTest™ securities in any jurisdiction including any other companies listed or named in this release.

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