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NewswireToday - /newswire/ -
Stockholm, Sweden, 03/12/2008 - alaTest™ will provide Sony Ericsson with a product quality analysis on the product pages on sonyericsson.com.
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The analysis of the review content, collected from over 780 websites and magazines worldwide, results in the alaScore™ that constitutes an overall product quality rating. Furthermore, visitors are presented with links where to read the full reviews. This co-operation marks an important development in the communication between manufacturer and consumer where Sony Ericsson are one of the first manufacturers to provide expert review content to their visitors.
"We are happy to see that Sony Ericsson, as one of the first product manufacturers, realizes the value of providing customers with objective, expert review information in a structured way.” says Peter Björk, alaTest™ co-founder.” The effect for online shops and price comparison sites is more direct as they can monitor sales conversion rates and customer loyalty that goes up. Sony Ericsson shows a strong commitment to enhance the overall user experience for their customers and it is clear that they want to lead the way in this area. We think many others are likely to follow.” The new content addition to the SonyEricsson UK and SE sites will be launched on four models initially and will be extended to all models during 2008.
About alaTest™
alaTest™ (alatest.com) is an independent free online service assisting consumers with their purchasing decisions. On www.alaTest.com a global, objectively aggregated product quality rating called alaScore™ presents product reviews and results. At present alaTest™ offers more than 2 million product reviews from more than 780 trusted sources such as e.g. PC World, CNET.com, Stiftung Warentest, etc. Currently the service is available in 13 different countries 10 languages.
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Agency / Source: Int'l Consumer Serv. Sweden AB / alaTest™
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Contact: Arie Struik
+46 8 30 12 75  arie[.]alaTest.com
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