Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that that the market for internet monitoring and networking filtering will grow from virtually nothing a couple of years ago to over 1/3 of the overall US$500+ million digital watermarking and fingerprinting by 2012
“Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” reports that the growing popularity of User Generated Content (UGC) sites, peer-to-peer (P2P) applications and social networking sites is driving the proliferation of non-linear media distribution. It is no surprise that much of the copyrighted content distributed via these channels is unauthorised.
The report identifies internet monitoring and network filtering of copyrighted content as a growing and dynamic application, monitoring P2P and UGC sites for copyright infringement.
Authors of the report note that the proliferation of illegal content on YouTube led to Viacom's lawsuit against the company (now Google). Major media companies have already developed a set of "UGC Principles" which lay out their position on how such sites should participate in protecting copyrighted content. Google has drawn up their policies regarding copyrighted content. YouTube is also developing a proprietary internet monitoring capability with their "YouTube Video Identification" platform.
Internet monitoring solutions are currently fragmented across a variety of companies including Audible Magic, Nielsen Media Research, Philips, Thomson and Vobile. These companies generally target technology and software solutions to either the internet sites or directly to the copyright owners. Other solutions providers like BayTSP are more focused on a service-driven model, identifying infringed content and issuing take down notices.
The report further shows that network filtering, an application of internet monitoring, is being evaluated by major broadband network operators such as AT&T. Illegal content is detected "in-route" and either the transfer is prohibited or specific individuals are targeted for copyright infringement. The media industry is reportedly broadly lobbying ISPs to monitor their networks for illegal content.
“Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” is available from Report Buyer. For more information, see website.
Report Buyer product ID: MMI00005
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