NewswireToday - /newswire/ -
London, United Kingdom, 2008/03/16 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report which says despite rising costs of raw material and packaging, 2007 was a prosperous year for China’s juice and beverage industry.
The report, "China Fruit Juice & Beverage-Market Review & Outlook Proposal 2007/2008” finds that three different types of companies shared the market; popular domestic brands, Huiyuan and Wahaha, which are the leading brands, Taiwan enterprises such as Uni-President Group and Dingxin Group, and finally multinational companies such as Coca-Cola and Pepsi.
The report draws on information from a variety of sources including National Statistics Bureau, China Customs, Ministry of Commerce, National Development Research Center, State Information Center, Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, National Commercial Information Center and China IRN.
Authors of the report say that the domestic market in China is also becoming populated by several brands which are gaining in popularity- like Wahaha, Huiyuan, Nongfu Juices, President Orange juice, Minute Maid Orange juice and Qoo.
Analysts have pointed out that due to the rising cost of raw material, transportation and packaging, both producers and dealers have been seeing shrinking profit margins. In addition, current juices and beverage have been experiencing a diminishing market share.
The study provides forecasts on the Chinese fruit juice and beverage industry for 2008, based on an analysis of the market in 2007 and taking into account the policy environment, market demand, material supply and production and sales in key regions. It answers important questions such as what the supply capability in the up-stream supply chain in 2008 will be.
The report discusses the prospective costs and returns in the processing and marketing process of fruit juices and beverages in 2008. It also outlines the development strategies adopted by market leaders in the industry.
"China Fruit Juice & Beverage-Market Review & Outlook Proposal 2007/2008" is available from Report Buyer. For more information see website
Report Buyer product ID: BOA00013
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