The 2007 European Frost & Sullivan Power Plant Competitive Strategy Leadership of the Year Award is presented to Italy-based Ansaldo Energia S.p.A in recognition of its highly effective competitive strategy that has enabled it to grow and gain market share in an intensely competitive power market.
Ansaldo Energia has leveraged its strengths in original equipment manufacturing with its expertise in the power plant services sector, which is a higher-margin and more stable source of revenue in comparison to the traditional equipment business. The company has also developed a unique marketing strategy – Original Service Provider (OSP™) – effectively differentiating itself from both traditional original equipment manufacturers (OEMs) and independent service providers.
"After establishing itself as an independent OEM, Ansaldo Energia has worked on expanding its
services portfolio through the acquisition of Netherlands-based Thomassen Turbine Systems BV and Switzerland-based ESG, giving it the ability to provide a comprehensive suite of services for GE and Alstom gas turbines, in addition to its established abilities to service plant fleets powered by Siemens gas turbines,” notes Research Director of Frost & Sullivan’s Energy Group, Harald Thaler. “As the consolidation trend among the larger power utilities continues, Ansaldo Energia is uniquely positioned as a ‘one-stop shop’, offering services across various technology platforms.“
With such strategic acquisitions across different technology platforms and its exceptional OSP™ concept – where it has successfully merged its original equipment manufacturing capability with the provision of global services across various third-party technology platforms – Ansaldo Energia is set for rapid expansion in the booming power plant services market.
“To strengthen its technological and engineering capabilities, Ansaldo Energia has been continuously investing in R&D; in 2006, the company invested Euro 16.6 million in comparison to Euro 7.2 million in 2004, a growth of 130 percent,” remarks Thaler. “Additionally, it has undertaken extensive recruitment and training programmes to bolster its skills and capabilities in various technology platforms.”
The Frost & Sullivan Award for Competitive Strategy Leadership is presented to the company whose competitive strategy has yielded significant gains in market share during the research period. Often, the recognised company has taken advantage of recent market changes that facilitate the introduction of never-before seen methods of capturing and solidifying market presence. Alternatively, the Award recipient may have executed an innovative strategy within the existing competitive landscape, empowering the company to overtake the competition. In either case, the company captures the attention of the competition, which quickly adjusts in order to protect its own market position. Frost & Sullivan analysts expect such innovations to produce lasting, precedent-setting trends in the industry.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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About Ansaldo Energia
Ansaldo Energia (aen.ansaldo.it), a Finmeccanica Company, is a global player in power generation, with over 172,000 MW installed in 90 countries and more than a century of experience.
Worldwide presence, full service organisation and a flexible approach to power projects are the key strengths of the Company and of its subsidiaries Ansaldo Nucleare, Ansaldo Ricerche, Thomassen Turbine Systems and Energy Service Group.
Ansaldo Energia designs, builds and supplies simple and combined cycle, thermal and geothermal power plants and components including gas and steam turbines, turbo and hydro generators. Its services, as Original Equipment Manufacturer and Original Service Provider, include operation and maintenance, retrofitting and upgrading, monitoring and diagnostics.
Ansaldo Energia Contact Information:
Luciano Gandini - External Relations