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AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, and TOMORROW FOCUS AG, one of Germany's leading digital sales and content companies, have entered into a strategic partnership that will enable them to jointly exploit the potential of an international online advertising marketplace.
As a part of the deal, TOMORROW FOCUS AG will provide access to a portion of its advertising inventory (initially 100 million ad impressions) via AdJug and help to build the online advertising marketplace in Germany.
Since its launch in August 2007, AdJug’s UK business has continued to go from strength to strength, currently achieving over 250 million ad impressions per month and growing fast. The UK’s advertisers and publishers have welcomed the AdJug marketplace, which offers greater choice, transparency and control on how ads are bought and sold.
Michael Stephanblome, co-founder and CEO, AdJug, comments:”This deal represents an important step in the development of AdJug in Europe. We are already experiencing a high level of demand for our transparent marketplace in the UK, and TOMORROW FOCUS AG is the perfect strategic partner to allow us to strengthen our offering and break into the lucrative German market.”
TOMORROW FOCUS AG and existing investor Balderton Capital, the leading venture capital firm behind Bebo, Codemasters and Setanta, have invested $6.5 million dollars (approx. £3.3 million pounds) in a second round of funding. TOMORROW FOCUS AG’s Chief Marketing Officer Christoph Schuh will be joining AdJug’s board along with existing board members Klaus Hommels, Seb Bishop (Founder Espotting) and Rene Rechtman (VP International Tradedoubler)
Christoph Schuh, CMO of TOMORROW FOCUS AG, adds: “As one of Europe’s biggest internet marketing companies, we are extending our reach to include an innovative online advertising marketplace. We are confident that our advertisers, agencies and marketing partners will benefit greatly from our partnership with AdJug and that the platform will be a major success in the German advertising market.”
About AdJug
AdJug (adjug.com) is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug's mission is to become Europe's leading online advertising marketplace. The company has headquarters in London.
About TOMORROW FOCUS AG
TOMORROW FOCUS AG (ISIN DE0005495329), Munich/Germany (tomorrow-focus.de), is one of the leading media suppliers of internet and print products in Germany. It publishes high-class information and entertainment offers for end customers. TOMORROW FOCUS AG also markets attractive target groups with high ranges of coverage and cross-media platforms to cooperation partners. Based on page impressions (more than 1 billion page views per month) TOMORROW FOCUS AG is currently one of Germany’s biggest online marketing agencies (according to IVW 1/2008).
TOMORROW FOCUS AG also develops, realises and runs high-class internet, intranet and extranet solutions for companies with communication challenges. Furthermore TOMORROW FOCUS AG operates the hotel rating and travel booking portal HolidayCheck and also the premium dating portal ElitePartner. Main shareholder of the exchange-listed stock corporation is the media enterprise Hubert Burda Media.
About Balderton Capital
Balderton Capital is one of Europe’s largest venture capital firms, committed to finding and helping talented entrepreneurs build great companies. Based in London, it manages approximately USD 1.5 billion in committed venture capital.
Since 2000, Balderton has invested in over 70 companies across a wide variety of technology sectors and geographies, including throughout Europe, and in the US and China. Notable investments include Bebo (the leading social networking site), Betfair (online betting exchange) Codemasters (video games developer and publisher), Habbo Hotel (teen social networking site), MySQL (open-source database business) and Setanta Sports (the European sports broadcaster).
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