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NewswireToday - /newswire/ -
Peachtree City, GA, United States, 03/07/2008 - Dale Boylston, Managing Partner - Healthcare for Atlanta-based consulting firm Transform, has been published in the Spring 2008 edition of Marketing Health Services.
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In the article “Back to the Future” [(Spring2008) Back to the Future: Marketing Health Services, 28, Issue 1, p38-40], Dale argues the importance of leveraging the web to create a powerful experience for consumers.
“Embracing and utilizing the full potential of the web has become an essential endeavor for every healthcare marketing department,” comments Dale Boylston. “The way in which consumers interact with their healthcare providers and the internet has changed dramatically in recent years. In order to capitalize on this trend, healthcare organizations need to refocus their efforts on creating a seamless connection between the physical and virtual worlds in which consumers spend an ever-increasing amount of time.”
This article expands upon Dale’s previous article, “Join the Evolution”, Health Marketing Services [(Spring2007) Join the Evolution: Marketing Health Services, 27, Issue 1, p34-35], where he argued the importance of exploring the new marketing opportunities available via the Internet.
Both of Dale Boylston’s articles can be found online.
About Transform
Transform works with clients to increase revenue and quality, decrease costs and variation, and drive profitable growth through the effective integration of technology, process and organization - and our experience speaks for itself.
Transform_Healthcare is helping redefine the healthcare "experience" by delivering solutions focused on Patient Access, Customer Experience, Revenue Cycle Management, Lean Six Sigma, Value Innovation, and Performance Improvement.
About Marketing Health Services
Marketing Health Services tackles some of the biggest issues facing healthcare marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI, and database marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in this constantly changing field.
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steve.segall[.]321transform.com 
