PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Assetlink Corporation

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Assetlink Acquires Citat’s Marketing Operations Management Software Business - Combination significantly increases Assetlink’s presence in Europe
Assetlink Acquires Citat’s Marketing Operations Management Software Business

 

NewswireToday - /newswire/ - Pleasanton, CA, United States, 2008/03/15 - Combination significantly increases Assetlink’s presence in Europe.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Assetlink Corporation, a leader in Marketing Operations Management (MOM) solutions, today announced that it has acquired the Marketing Resource Management (MRM) software business of Citat, a leading Nordic communications production company based in Stockholm. The merger creates a global MOM powerhouse by bringing together two leading vendors in the space - both rated as Visionaries by Gartner in their 'Magic Quadrant for Marketing Resource Management, 1Q07’ report by Kimberly Collins, published on February 21, 2007.

The Citat MRM solution brings deep capabilities in agency management to Assetlink, including marketing communications workflow and integration with production image banks as a result of the product being developed inside an agency. In addition, Citat MRM brings leading European companies to the Assetlink customer portfolio including TeliaSonera, Volvo, Saab and Astra Zeneca. Finally the acquisition creates a critical mass of sales and project management infrastructure for Assetlink in Europe with presence in London, Zurich/Basel, Copenhagen, Gothenburg and Stockholm.

"This acquisition is a great win for Citat MRM customers", said Dan Sehlberg, CEO, Citat AB. "With the key Citat MRM product team members moving to Assetlink, our existing customers will continue to see the same level of support in future for their Citat deployments, while they prepare to take advantage of the compelling features of the Assetlink system".

"We are very pleased to see the merger of Citat MRM and Assetlink", said Irén Börjesson, Process leader at TeliaSonera Sverige. "Marketing organizations need access to the best practices and related technology to continually make their operations efficient and effective. We believe that by migrating to the Assetlink MOM solution over time, our internal marketing processes will continue to be the best-in-class".

"We welcome the Citat MRM customers to the Assetlink family and look forward to working closely with them", said Chetan Saiya, CEO of Assetlink. "With this acquisition, Assetlink now has the industry's best MOM solution for enterprises, mid-sized companies and marketing agencies alike. This acquisition also significantly boosts our ability to grow our business In Europe."

About Assetlink
Assetlink Corporation (assetlink.com) offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. Assetlink Corporation is headquartered in Pleasanton, CA with offices in UK, Sweden, Switzerland and Denmark, and a software development center in Pune, India.

About Citat
Citat is the leading Nordic communications production company, making day-to-day work easier for marketing and communications departments by using effective production, consultancy services and outsourcing. Citat has about 370 employees, with offices in Stockholm, Gothenburg, Helsingborg, Lund and Helsinki. Citat’s customers include many of Sweden’s largest companies, such as Ericsson, Lindex, SEB, TeliaSonera, Unilever and Volvo. Citat Group AB has ISO 9001:2000 certification.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Assetlink Corporation

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Assetlink Acquires Citat’s Marketing Operations Management Software Business

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Mohan Sinha - Assetlink.com 
925-461 9490 x257 mohan.sinha[.]assetlink.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Assetlink Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Assetlink Corporation / Company Profile


Read Software Most Recent Related Newswires:

Seven Real Estate Organizations Choose zipLogix™ as a Member Benefit Partner
Yardi Introduces RENTCafé Reach Advanced Property Marketing Services
Samsung and Mentor Expand Calibre DFM Offering for Mutual Customers
Pega Extends Cloud Choice Through Collaboration with Pivotal
PTC Creo Product Insight Offers the Power of the IoT for Product Design
IBM Platform Deployed by Sidra to Advance Qatar’s Biomedical Research Capabilities
Whelen Engineering Company Partners with Infor to Support Digital Transformation
Mentor Automotive Extends Test Platform Portfolio for Automotive Audio Bus
Hitachi to Deliver New Mainframe Based on IBM z Systems in Japan
The Oxford Partnership Decreases Storage Space by 75% with NAKIVO
3D Systems Chooses ThingWorx Platform from PTC to Enable Smart, Connected 3D Printers
AS ONE Leverages Oracle Database Cloud to Publish Inventory Data to 4,300 Dealers in Real Time
Noble Systems Focuses on Customer Service at ICMI 2017
UK Medical Device Manufacturer Transforms Business Performance and Profitability with NetSuite Cloud ERP
IBM Launches Accelerator Program to Kickstart Blockchain Adoption for Enterprises

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)