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Palo Alto, CA, United States, 2008/02/25 - Frost & Sullivan today recognizes RealNetworks®, Inc. (RNWK), the digital entertainment services company, with the 2007 North American Frost & Sullivan Award for Product Line Strategy in U.S. Mobile Video Services Markets.
Based on its recent analysis of the U.S. mobile video services markets, Frost & Sullivan today recognizes RealNetworks®, Inc. (RNWK), the digital entertainment services company, with the 2007 North American Frost & Sullivan Award for Product Line Strategy in U.S. Mobile Video Services Markets. RealNetworks has emerged as the preferred partner of tier-I mobile operators who have entrusted it with managing various aspects of their mobile video service offerings.
RealNetworks' mobile video solutions enable encoding, management, and delivery of video to a wide range of devices and support multiple business models providing communications service providers with the flexibility needed to adapt to the market. RealNetworks has positioned its mobile video solutions as an application service provider (ASP) service. This allows service providers to simply manage the business relationships with the content providers, while RealNetworks provides application development for packaging mobile content, hosts the mobile video service and delivers the content. In total, RealNetworks' video products and services currently provide the streaming media infrastructure for over 100 key broadband and mobile operators around the world.
"RealNetworks was one of the first network infrastructure companies to appreciate the need to move towards supporting universal standards and incorporating a cross-platform approach within its solutions," says Frost & Sullivan Industry Analyst Vikrant Gandhi. "This has dramatically increased the attractiveness of the company's service delivery platform solutions among service providers, who use RealNetworks' network delivery components for multiple types of services."
The company introduced its end-to-end service delivery and management solution for service providers in 2005, and announced Cingular Wireless (now AT&T) as the first major customer for the system. The solution for AT&T included RealNetworks' Helix Mobile Server for streaming mobile video content, Helix Mobile Gateway for streaming and caching content, Helix Mobile Producer for content integration and Helix DNA client for media playback on mobile devices.
"RealNetworks' mobile video platform is a key reason for the availability of a wide range of streaming and downloadable content on AT&T, and has been instrumental in the encouraging growth of mobile video at the company," adds Gandhi. "Several other mobile operators and service providers also use various network infrastructure components from RealNetworks to offer mobile video content."
"With increasing device fragmentation, content formats, multiple device submission requirements and other related complexities, managing mobile video services in-house can present unprecedented challenges to the mobile operators," said Larry Moores, Vice President, Global Marketing and Product Management, RealNetworks. "For years we have remained committed to helping our customers overcome these challenges to deliver superior video services whenever and wherever consumers are. We value Frost & Sullivan's recognition that RealNetworks continues to prove its effectiveness in the United States and therefore is best poised to support mobile operators."
Each year, Frost & Sullivan presents this Award to the company that has demonstrated the most insight into the needs and product demands of its customers. The recipient company has optimized its product line by leveraging products with the various price, performance, and feature points required by one or more market segments.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
RealNetworks, Inc. (realnetworks.com) delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world.
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