Founded in November 2007, Viralstreet is an on-line advertising agency producing low-cost internet commercials to be used on platforms like Google AdSense. Members profit from uploading their video footage and thinking of various ways to convert film that has been uploaded into internet commercials. Companies with a low budget and seeking a high ROI, benefit from the branded and salient value that the Viralstreet internet commercials deliver. Members who enter commercial ideas for footage receive US$100 each time their idea causes an internet commercial to be sold!
If Google effectively targets who sees the commercials, Viralstreet ensures that those commercials are impactful, salient and memorable, making the Google dollars go further. What is unique about Viralstreet is the way in which the internet commercials are made. Viralstreet itself is a viral website, attracting thousands of members who create the commercials in return for payment. The really creative part is where the video footage is given an idea which converts it into an internet commercial.
Riding the back of the user generated content wave, Viralstreet’s internet commercials are highly salient as the commercial idea is rarely an integral part of the content of the video, it is usually an afterthought by another member. This ensures the internet commercials found on Viralstreet are highly impactful and even potentially viral. Unlike most of the web, this is a site that challenges the old grey matter and it’s great fun uploading your film and watching it evolve into a commercial and then getting paid when it is sold!
Find out how this is achieved on the viralstreet.com web platform. Some optimists are commenting that Viralstreet represents the next wave on the internet, that of being a market place for thoughts and ideas which in itself is demanding and therefore requires a commercial element.
The company is self funded by its two founding partners, Edward Fitzpatrick and Jonny Rea. Edward Fitzpatrick said “The entire success of Viralstreet is based on our patent pending web platform which enables members not just to upload their videos, (and in the future music), but also enter commercial ideas for those videos in return for a large slice of the commercial value that Viralstreet is able to capture”. Jonny Rea added “Besides delivering highly creative content at a relatively low cost, the platform itself is hugely viral because the videos feed off the commercial ideas and the commercial ideas feed off the videos, (or in viral-speak, the viral algorithm can be said to be both contagious and sticky); which means it will grow exponentially on its own with only a minimal marketing budget.
Any company can purchase the rights to a user generated internet commercial produced on Viralstreet on a first-come-first-served basis. The member who uploads his or her video specifies the amount they want in order to sell the rights for that video. The proceeds from the payment goes in part to the member who owns the video, in part to whichever member entered the commercial idea for that video, (if not the same person), and in part to Viralstreet as commission.
When Google™ launched Adwords, the industry mocked them for sales that were sometimes no more than a dollar, and while the industry continued to tout multi-million dollar solutions to the big established players, Google in the meantime cleaned up. Now those bigger Corporations are also paying for Adwords! With any disruptive approach to business there is always some initial resistance from the establishment, and for this reason Viralstreet is highly content delivering viral films to small and medium sized companies for as little as $200. Additionally, it’s one thing to commission a film, it’s another to buy it already sitting on the shelf.
Once a company purchases the rights to an internet commercial, they can then modify it by adding their brand, music, strap lines and then launch their film as a highly contagious piece of viral media on the Internet and monitor its performance. They can also purchase the video and related idea in order to commission the production of the same film using higher production values without infringing any copyright. Viralstreet owns a sub-brand, Viralstreet Boutiq, which is able to professionally produce such films for Clients willing to pay the premium.
Edward Fitzpatrick said “What makes it work is the win-win-win scenario; members are happy to earn a large slice of the income generated when the internet commercials they make,; clients are delighted because our internet commercials are intrinsically linked to their brand or business, we don’t just slap their brand onto the back end of some disconnected content; and obviously Viralstreet wins because as our platform grows so the quality and breadth of the internet commercials grow, further satisfying niche players, and so continues the virtuous cycle. Before long we will be the largest creative agency on the planet!”
Jonny Rea also mentioned “People are watching and waiting to see who will truly corner the internet commercial production space; there are many contenders, each with their pros and cons but we are confident we will be the key player because our content is user generated, we operate in the low mass market end where the bulk of the early adopters on the Internet reside, and lastly we have a truly distinctive viral and innovative ‘creativity generator’ which is what lies at the heart of our business. It is this that ensures our internet commercials will have the greatest impact, saliency and be remembered most as they are made by bringing together two very distinct thoughts, often generated by two different people, to make a new and congruent logical whole. Viralstreet has a patent pending for this application that can be found on our website. We see that companies are coming to Viralstreet to experiment with internet advertising for ridiculously small amounts of money and so far they are delighted with the results, a little like the early pioneers to fly low-cost or purchase an Adword from Google”.
Viralstreet.com is a user-generated fun site for members and viewers, and will generate both value for companies wanting to increase traffic to their site by running low cost internet advertising campaigns and its members wanting to earn cash for making those commercials. Viralstreet’s web platform is simple for members to understand and engage whilst focusing on both leveraging the immense talent pool that constitutes today’s Internet user-base and the growing wave of user generated content.