NewswireToday - /newswire/ -
Savannah, GA, United States, 2008/02/20 - CityTrex brings modern media to a traditional industry, using podcasts, MP3 audio walking tours, and GPS enabled tours, launching in the historic coastal Sea Island Lowcountry of Georgia and South Carolina (in the Southeastern USA).
CityTrex LLC announced today a license agreement with tech start-up CityComber LLC, to further the goal of modernizing tourism in the Lowcountry. This agreement rapidly adds a GPS component to the existing market reach of the CityTrex iTour, which are interactive media tours on hand-held units.
These cutting edge technologies are available for the 2008 tourist season to the millions who enjoy visiting the historic towns of Savannah, Beaufort and Charleston. This coastal Lowcountry region was the 2007 launch site for the CityTrex business model that combines the capture of expert local content with the distribution from their global platform. “We are selectively expanding our geographic reach - but only into locales that have that certain panache,” states co-founder Phil Sellers. “West coast, northeast, and international venues are in stages of studio and field production.”
Voted “Top Emerging Company” by the Coastal Business Education Technology Alliance, the CityTrex business model states “a global reach with a clever local impact.” CityTrex connects travelers with local points of interest, including historic venues, retailers, service providers, and events - all filtered by the interest of the end-user and delivered via iPods, handheld GPS units, and driving iTours.
In Spring 2008, CityComber will include CityTrex licensed content in their rollout of GPS-enabled tours, which allow customization of Points of Interest (POIs) to create a personalized tour experience.
“This hands-on media experience creates one more thing for visitors to tell their friends regarding their visit to our very unique destination,” said Burton Sauls, CityTrex co-founder. “Visitors will always know where they are and have user-friendly turn-by-turn directions. This allows visitors to find the historic venues of their choosing, as well as creating local opportunities for merchants.”
This modern incarnation of a traditional industry shows the innovation and the benefits of the Creative Coast Alliance. According to Sauls, both CityTrex and CityComber attribute much of their success to CBETA and TCCa initiatives.
According to Chuck Stallworth with the Savannah Economic Development Authority’s Creative Coast Alliance, “Savannah is the direct entry point for Georgia tourism. CityTrex can increase the spending per tourist by hyper-local marketing, matching interests with providers in a timely manner.”