NewswireToday - /newswire/ -
Cape Town, Western Province, South Africa, 2008/02/14 - PIC Solutions, the leading specialist credit risk solutions company in the EMEA region, has formed an alliance with Transform Media to provide Boomerang, an innovative communications tool, to its South African clients.
Boomerang is a powerful, new voice messaging communications tool that enables companies to send targeted voice messages to their customers and, if required, receive immediate actionable responses. The power of Boomerang lies not only in its interactivity and measurability but most importantly in the incredibly high response rates that this product achieves.
The potential applications for Boomerang are varied, from product marketing and customer acquisition, to building customer relationships and customer retention, to direct marketing, soft collections or simply to deliver a message.
Mike McLennan, Managing Director at Transform Media, states, "We are very excited by the partnership with PIC Solutions, as PIC is renowned in the consumer finance industry as leaders in best practice strategies and innovation. The Boomerang technology is well proven in the USA and we look forward to building on this success locally through our partnership with PIC."
Stephen J. Leonard, Chief Executive Officer of PIC Solutions, adds, "Boomerang has demonstrated impressive results in comparison to more commonly used forms of communication such as SMS or traditional mail. Many departments within a financial services organisation will gain value from the Boomerang service, from sales and marketing, through to customer service, operations and collections. Organisations are constantly looking for new ways to build stronger, more interactive relationships with their customers and Boomerang will prove indispensable in this regard.”
About PIC Solutions
PIC Solutions is the leading specialist credit risk solutions company in the EMEA region. With offices in Cape Town, Dubai, Johannesburg, Manama and Nairobi, we deliver integrated analytics, consulting and software solutions to over 150 companies in 30+ countries. We work worldwide with organisations to raise their performance, drive their strategies and enhance their profitability.